Propulsion - line shaft
Monday, March 24, 2025
New Model: Bluefix Boatworks NorthCape 51
Propulsion - line shaft
Sunday, March 23, 2025
Performance Marine New Web Site
Saturday, March 22, 2025
Project: Admiral 100m Project Titanium
Friday, March 21, 2025
Eddie Jordan OBE 1948 - 2025
New Model: Columbus Atlantique 47M
Thursday, March 20, 2025
Project: Cayman N580
Wednesday, March 19, 2025
New Model: Sunreef 55 Ultima
Tuesday, March 18, 2025
Improve-it = Okean 57
Monday, March 17, 2025
New Model: Ora Yacht 48
Sunday, March 16, 2025
Project: Benetti B.Yond 57M
Saturday, March 15, 2025
New Launch: Yachting Developments 34.9m Hull 1024
Friday, March 14, 2025
Project: Ferretti 800
Thursday, March 13, 2025
New Model: Majesty 60
Wednesday, March 12, 2025
Project: Marex 440 Scandinavia
Tuesday, March 11, 2025
New Model: JPK Nomad 40
Monday, March 10, 2025
Project: Outer Reef 540 Adenture
Sunday, March 9, 2025
Beneteau Explorer Cruised Ends Aground in Big Pass, Florida
Aquila New Web Site
Saturday, March 8, 2025
Azimut Ends Beached in Bucerias Nayarit Mexico
New Launch: Van der Valk 34.00 M Hull no WV0144
Friday, March 7, 2025
One Boat Two Yachts Wrecked by Fire in Northwest Miami
Carver Cruiser Destroyed by Fire in Little Creek Norfolk
Project: Amer 96 Sanremo
Thursday, March 6, 2025
New Model: Cormorant COR780
Wednesday, March 5, 2025
Project: Galeon 620 Fly
Tuesday, March 4, 2025
New Model: SantaSevera 52
Monday, March 3, 2025
Project: Viking 50 Convertible
Sunday, March 2, 2025
New Launch: Feadship 65.00m Hull.711
Saturday, March 1, 2025
Risky Fairline Again
It looks like only a couple of years ago that Fairline went bust only for it to be revived by two Russian entrepreneurs and get the going again. In reality this was the fall of 2015, nine years ago, all of this seeming so present and similar to what happened in the last month or so.
Truth be told the Russians had a good plan at the get go, they hired Alberto Mancini, when he was in that growing sphere, and today makes him one of the most sought yacht designers of current times. The Russian owned Fairline started well, with three entirely new models coming in the first three years, and updates to the ones which were still in production and had a good time going and growing for them. Then after 2019, Fairline returned to its usual self, new models apart some updates here and there were slow to come by, and Mancini was let go. All this made it miss the yachting boom and opportunity the following Covid-19 pandemic gave to yachting. Especially since this left it with a few important holes in its model offer versus the competition. For example in the competitive seventeen meter flybridge segment Fairline had no offer from 2013 till 2024.
Ultimately from 2021 to 2024 Fairline had three ownership changes, with the last one coming from Arrowbolt Propulsion Systems Limited in early December not looking pretty from the start. In January Fairline ends for the second time in its story in administration in a bit less to ten years. Since then Fairline has stabilized itself, at least for now, with some buyers reportedly lined up interested in buying it. But truth be told, for Fairline the time has come to find itself again, looking at what it was in its story and what it wants to be.
Its recent and current business plan, which has not changed much since the noughties, of offering larger and luxurious boats and yachts is not doing any good. Fairline has to become more competitive, and stop to try re-inventing its wheel, and look at itself before looking at the others. When Fairline did this, see the F-Line 33 it actually worked, as this has been its best selling model onwards from 2016.































