June 1, 2023

Marine to the Max

MarineMax, the World's largest boat and yacht dealer for value and volume expands its dynamics when in July 2021 they acquired sport cruiser and yacht builder Cruisers.  It will be interesting how MarineMax will develop Cruisers into the future.  MarineMax knows a few things about product and how to sell it.  The US brokerage and dealer house has been Azimut's largest dealership, representing the famous Italian name in North America for over a decade, and was also instrumental in putting Galeon at the top of the sphere in the US. 

Founded in 1956 Cruisers was one of the mass produced cabin and sport cruiser brands which had an important growth in the eighties and nighties in that twenty to forty feet plus size.  Other USA boat builders fuelling this express sport cruiser growth and change of boating life style in those times were Carver, Chris-Craft, RegalSea Ray, Trojan, and Wellcraft.  

So far MarineMax has not changed any dynamics of the Cruisers brand. But it will be interesting what the future will bring, being that in recent years it was the name resisting and competing with the Euro-imports in the sport cruiser and yacht segment from twelve to eighteen meters in size.

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