February 1, 2022

blogger - Private Boat Shows 2022

Covid and its Omicron variant hit again hard in the end of 2021 and the Dusseldorf boat show 2022, following the spiralling cases in Europe got cancelled again for the second consecutive year.  It was again a hard 2022 Winter for the Boot, what is the biggest interior boat show on planet Earth. 

Seeing all this some boating companies choose to do a private showing of sorts.  Sunseeker for example did a private webinar launch for its new 65 Predator model.  While Princess did a private exclusive event at its factory in Plymouth, also presenting the new V50 and X80, along with six other models to selected clients.  

Private boat shows are always an advantage, in that a client is seeing only your product.  True to all this they are not new.  Some of the big brands have been doing private boat shows since some years. Azimut-Benetti Group has been doing its Yachting Gala event since 2007 always held in the beginning of the Summer season, and always presenting a novelty in this private show.  Ferretti Group makes its Wonderful Event at the Monaco Yacht club just a weekend before the boat show season opens up in Cannes, which also shows all the premiers which a week later will appear at the Plaisance.  US Viking also does its VIP Preview show at the end of January a couple of weeks before the Miami boat show kicks in.

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