The 2025 Cannes Yachting Festival has shown for the most time that it has become the boat show to beat. Boat and yacht builders like Cannes, and so do the visitors. The Cannes Yachting Festival also gives a taste of the French Riviera Cote d'Azur Summer, added with the bonus of the latest boat and yacht novelties.
European boat and yacht builders present the news in Cannes. The French go full on to Cannes but both major Italian and British boat builders have in the last decade, presented the World debuts and announce future news in Cannes, also because the most of the press is at Cannes. If modern boating is your offer, Cannes is the boat show to be. But Cannes 2025 also had a World debut from China-American powered catamaran brand Aquila who debuted the new 46 model.
Cannes has had a lot of help from the Italian yacht builders to grow and become the boat show of all the shows. But the most important help was the fracture between UCINA and the major boat builders in 2013 which continued in nearly all the twenty ten decade, and these putting Cannes as their most important boat show, and missing Genoa. What used to be a warm up for Genoa became the prime boat show for novelties, including the latest new boats, but also the press conferences from all the major names, with other medium and smaller builders following suit.
Will Genoa ever manage to take its leadership from Cannes. It is possible, but difficult in today's globalized nautical World, even though the Genoa boat show is bigger and in some things better. The current Genoa show strongest points are entry level boats and ribs of under ten meters in length. Its main problem is traveling logistics and unlike the all tourist Cannes, Genoa has a split economy with its commercial, and industry being important as much if not more to tourism. Genoa has also a logistic problem from its small airport, much less connected to the World then the Nice airport, which serves Cannes and is the third busiest in France and has over fourteen million of visitors a year. For comparison Genoa Airport has over one million passengers a year, and sits in 21st place as airport in Italy.
It's also to note that in recent years Cannes, Genoa, and Monaco have sort of formed an unofficial triumvirate boat show in a break of four days between them in a fortnight, and a pocket distance of less to one hundred nautical miles. With all three shows bringing something different to the other, from the super yacht specialized Monaco Yacht show, to the all around flavour of Genoa, and its still Summer feel nearly all water show of Cannes.