November 22, 2020

Web: Itama New Web Site

Itama from Italy presents its new World wide web showroom. Itama was founded in 1969 by Mario Amati, with the name of the brand coming from the surname of the founder as reflected in the sea, in opposite reading. Itama first location was in Lungotevere Dante, changed in 1977 to a new bigger location on the left side of the Tiber river. This will be the Itama home for over two decades up until the change of ownership to Ferretti Group at the end of 2004. Currently Itama are being build in Forli. Itama model history is also curious, at first the company started up by building custom wooden flybridge motor cruisers and yachts typical of of the Italian production of the period; the 145, 160, and 180 models, but it will be the year 1979 which brings the big change. Inspired by a famous US sport cruiser, Mario Amati decides to compete and creates a gems to the Italian motor boating history, the Itama 38 an offshore style sport cruiser with a deep 22 degrees Vee shape hull. Its a turn around for Itama, which in this period makes also the total move to fiberglass production, and also for innovating. Sold in over 168 units in a production run lasting over 22 years the Itama 38 was also the first inboard powered motor boat to feature an underwater exhaust system, presented in 1980. Other Itama models with the same style will follow the 38 in the eighties, from the 52 in 1983 then renamed and updated as 54 in 85, and the 45 launched in 1985. Mario Amati will sell most of his shares of Itama in 2001, with the company being controlled for the majority stake by Bulgari, with a total buyout coming by Ferretti Group at the end of 2004.  The Ferretti Group era starts a new generation of models designed by Marco Casali and an internalization of the brand; Forty is launched in Genoa on October 2004, the Fifty Five follows a year later in 2005.  These are the first new models and are followed by the Seventy Five, Fifty and Sixty.  The most successful of the Ferretti Group era models has been the Forty which will sell in over 110 units in a production run lasting only six years, making it also the second most sold Itama of all time.  Currently Itama builds three models; 45S, 62S, and 75. Itama new web-site takes you around with the following buttons; Home, About Itama, Yachts Collection, Itama Open News, and Contacts. Itama new web site also features links to the Ferretti Group Social media pages; Youtube, and Instagram located at the bottom of the entrance page.

1 comment:

  1. Here is a lonk to the original Itama premises in Rome between 1976 till 2004;