www.aquastar.gg
February 10, 2011
Project: Aquastar 75
www.aquastar.gg
February 9, 2011
New Model: Formula 310 FX5
Technical Data:
LOA - 9.45 m (31ft)
Beam - 2.90 m
Draft - 0.94 m
Displacement - 4423 kg
Fuel Capacity - 492 l
Water Capacity - 110 l
Accommodation - 2 berths
Engines - 2 x Mercruiser 8.2 Mag EC
Propulsion - Mercruiser Bravo Three X dual propeller stern drive
Hull Shape - deep Vee 22 degrees dead rise
Certification - NMMA
www.formulaboats.com
February 8, 2011
Engine: MerCruiser 4.3 MPI ECT 220hp
February 7, 2011
New Model: Nord West 430 SportsTop
Technical Data:
LOA - 13.5 m (44.2ft)
Beam - 3.90 m
Draft - 1.20 m
Displacement - 12 t
Fuel Capacity - 2 x 575 l
Water Capacity - 500 l
Accommodation - 4 + 2 berths in 2 cabins, 6 + 2 berths in 3 cabins
Engines - 2 x Volvo D6 370hp, D6 435hp
Propulsion - Volvo DP Stern drive, Volvo IPS pod drive
Project - Benny Martinsson, JIB Design Tooling
Certification - CE B
February 6, 2011
O.B.P. New Web Site
www.obp.it
February 5, 2011
Improve-it = Heesen 47m Steel Displacement

www.heesenyachts.com
February 4, 2011
New Model: Galeon 385 Open
Technical Data:
LOA - 13.46 m (44.1ft) with extended bathing platform
LOA - 12.26 m without optional platform
Hull Length - 11.99 m
Beam - 3.84 m
Draft - 0.79 m
Displacement - 10460 kg light
Fuel Capacity - 950 l
Water Capacity - 450 l
Accommodation - 4 + 2 berths
Max Persons - 10
Engines - 2 x Volvo D4 225hp, D4 300hp, D6 330hp, D6 370hp, Volkswagen TDI 225hp, TDI 265hp, Petrol 2 x Volvo GXIE 270hp
Propulsion - Volvo DPH stern drive
Speed - 40 knots max with D6 370hp
Project - Tony Castro
Certification - CE B
www.galeon.pl
February 3, 2011
Project: Apreamare 66 Maestro

www.apreamare.it
February 2, 2011
New Model: Beneteau 34 Flyer Gran Turismo

Technical Data:
LOA - 10.0 m (32.8ft)
Hull Length - 9.67 m
Beam - 3.35 m
Draft - 1.10 m
Displacement - 5380 kg light
Fuel Capacity - 490 l
Water Capacity - 100 l
Accommodation - 2 + 2 berths
Max Persons - 8 persons
Engines - 2 x Volvo 5.7 GIP 300hp Petrol, Volvo D3 200hp Diesel
Propulsion - Volvo DPS or ZD dual propeller stern drive
Hull Shape - modified Vee with Air Step
Project - Andreani Design, Beneteau Power Boats
Construction - sandwich balsa core, polyester resin and glass fiber
Certification - CE B and C
www.beneteau.com
February 1, 2011
Substance Versus Looks
The title of my monthly blogger is not about a recent boat show visit, but more about the web sites of some of the major boat and yacht builders. Having made the previous 1998 till 2008 in growth, the website of some boat builders do in fact look impressive, and extraordinary with some of them even out classing those of much bigger industries as is the car or fashion related brands industry.
So what's wrong with this one might tell me, being a luxury industry a yacht brand web showroom has to look and impress. The problem is that in recent times these websites do not see a lot of updates, and the more flashy they look the less it happens. Sometimes a new model photos, or project rendering do really take a lot to come by. We can say you are even lucky if they ever do. The reason here is cost cutting, as a flashy high profile website is also very expensive to run and maintain. Surely not informing of what's happening about your company and brand in this time and moment is not good, as being not active can mean to some buyers that things are not running well at the moment, or that you are in big trouble. Today having a well updated website does mean as much as attending to a major boat show.
A lesson to learn here is given by some US boat builders who actually have a blog to keep its customers, and brand followers on the loop of whats happening in the company. One such blog is that of Back Cove which is always updated and really follows whats happening inside the yard. You have posts from a weekly or monthly basis which shows the yard and new model renderings, and updates shown and discussed online. Without having a Back Cove by visiting there Blog you feel part of there family, which is always a good feeling if you are interested to purchase in a brand.
So if you are a boat builder I actually suggest to reduce the costly flashy stuff at the moment, and show to customers how a boat is build from project renderings to actual building stages and improvements. I think communicating that building a boat is totally different then producing a car would be important in the future to move forward for the yachting industry, showing the more natural man work process of construction that a yacht has, being it a ten or thirty meter plus super yacht.
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