Larson boats from USA presents its new web site. Founded in 1913 by Paul Larson at Little Falls, Minnesota started by building a double-end craft duck hunting boat what was to be the first model. Things moved on for Larson and in 1922 he also became the first Johnson dealer in Minnesota, built a new factory, and in mid decade went on to racing; winning seven races in the process before being badly injured in a crash. After the great depression of the thirties Larson doubled factory space to fill the increase demand of the newer models which featured windshield, lights, and fancy upholstery. In 1938 an important sport boat model started production and this was the radical Falls Flyer. In the fifties fiberglass appeared in boat building, and Larson moved on to this more production friendly material; presenting a new line of models with it; Cruisemater, Pla-Boy, Thunderhawk, and the All-American which was stopped in production about forty years later in the nineties. The boom of the sixties arrived and with it Paul Larson expanded the All-American line with the the Lapline hull which had the deep-V, and a tri version bottom. In 1969 Paul Larson retired with a company which was the largest runabout manufacturer in the USA. Other important steps arrive in 1985 when Larson introduces the Delta Conic hull ensuring record sales for the year, and in the same decade it presents the Senza deep Vee line, and its first non trailer able cruiser with the 30 feet Contempra. At the end of the eighties decade Larson was sold to Minnesota investor Irwin Jacobs becoming part of what will be the Genmar Industries later on. Larson shows growth again in 1991 with the launch of the Cabrio, and Escapade series. Larson is one of the few building its models with a closed mold technique called VEC a technology which the company started using in 2000. Today Larson has a 26 model line up which is divided into five series; LX, Senza, LXI, Escape, and Cabrio. Smallest model is the 186 Senza, and the largest is the 370 Cabrio DC. Larson new website takes you around with the following buttons: Overview, Boats, Build-A-Boat, Store, and Brochure.
Production History;
1960 Brunswick Corp ownership
1963 Paul Larson and Co ownership
1970 Wilson Sporting Good ownership
1977 Genmar Group ownership
Contempra DC 300 1988-90
270 Mirado/Cabrio 1989/92-93
250 San Marino 1989-95
210 Cuddy 1990-92
300 Cabrio/310 Cabrio (i) 1991/95-98
220 Hampton Midcabin 1992-93
260 Cabrio (i) 1992-93
220 Hampton Cuddy 1992-95
200 Hampton Cuddy 1993-95
250 Cabrio 1994-97
280 Cabrio/290 Cabrio 1994/97-2001
215 Hampton 1996-98
235 Hampton 1996-99
270 Cabrio 1996-2004 *260 Cabrio project
254 Cabrio 1997-2002
330 Cabrio 1999-2009
220 Cabrio 2000-09
274 Cabrio 2002-09
310 Cabrio (ii) 2003-08
260 Cabrio (ii) 2004-09
370 Cabrio 2004-09
240 Cabrio 2004-11
350 Cabrio 2006-09
2009 Platinum Equity ownership
2010 Marquis-Larson Boat Group ownership
2019 Polaris ownership
2020 company deceased and production stopped
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