August 30, 2015

Web: Formula New Web Site

Formula Boats founded originally in 1962 updates its new website, or how they are also called virtual World wide showrooms.  The story of this famous builder starts with the founding of Thunderbird by Woodie Woodson in 1956, Duo. Inc in 1958 by Victor Porter in Indiana, and the original Don Aronow Formula in 1962 and the launch of the 233 in the same year.  The Aronow Formula 233 is still as at today regarded as a history making model for Offshore racing, and the Deep Vee hull. These three protagonist of the time; Thunderbird, Porter and Formula finally become one in 1973. and the current Formula set up continues as at today thanks to the Porter legacy who take full hold of the company in 1976.  Other important steps in the history of Formula are the appointment of John Adams as designer in 1971, who as at today is still leading design of all models.  Competitions have also been a trademark of Formula and the brand, excluding the milestone that was the 233 in the sixties, the following recent heritage; 1986 a 302 SR-1 wins B-Class Southeast Divisional Championship and sets a new UIM record, 2001 and 2002 winners of Mercury constructors cup, 2003 World and National Offshore Champions, and in 2006 U-7 Formula Unlimited Hydroplane takes first in ABRA National High Points.  Formula also took the following awards for its products; 2004 370 Super Sport wins Powerboat Sport Cruiser of the Year followed a year later with the 400 Super Sport, and in 2006 240 Bowrider earns Powerboat Magazine Boat of the Year.  Located in Decatur, Indiana in an 85 thousand square foot facility updated in 2006, today Formula builds thirty models in eught lines; Bowrider, Crossover Bowrider, Sun Sport, FX Series, Super Sport, Performance Cruiser, Yacht, and Fas3 Tech.  The entry level Formula is the 240 Bowrider and 240 Sun Sport, and the current flagship is the 45 Yacht. Formula new website takes you around with the following buttons; Models, Dealers, Build, About, Owners Resources, and Contact. The new web site also features links to Formula's social hub pages; Facebook, Tweeter, and Youtube at the bottom.

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