March 19, 2023

Formula New Web Site

Formula Boats presents its new website virtual World wide showroom. The story of this famous builder starts with the founding of Thunderbird by Woodie Woodson in 1956, Duo. Inc in 1958 by Victor Porter in Indiana, and the original Don Aronow Formula in 1962 and the launch of the 233 in the same year.  The Aronow Formula 233 is still as at today regarded as a history making model for Offshore racing, and the Deep Vee hull. These three protagonist of the time; Thunderbird, Porter and Formula finally become one in 1973. and the current Formula set up continues as at today thanks to the Porter legacy who take full hold of the company in 1976.  Other important steps in the history of Formula are the appointment of John Adams as designer in 1971, who as at today is still leading design of all models.  Competitions have also been a trademark of Formula and the brand, excluding the milestone that was the 233 in the sixties, has the following recent heritage; 1986 a 302 SR-1 wins B-Class Southeast Divisional Championship and sets a new UIM record, 2001 and 2002 winners of Mercury constructors cup, 2003 World and National Offshore Champions, and in 2006 U-7 Formula Unlimited Hydroplane takes first in ABRA National High Points. Formula also took the following awards for its products; 2004 370 Super Sport wins Powerboat Sport Cruiser of the Year followed a year later with the 400 Super Sport, and in 2006 240 Bowrider earns Powerboat Magazine Boat of the Year.  Located in Decatur, Indiana in an 85 thousand square foot facility updated in 2006, today Formula builds fourteen models in six lines; Bowrider, Crossover Bowrider, Super Sport Crossover, All Sport Crossover, Center Console, and Sun Sport.   The entry level Formula is the 240 Bowrider and 240 Sun Sport, and the current flagship is the 500 Super Sport Crossover. Formula new website takes you around with the following buttons; Models, Dealers, Build, Preowned, Virtual Boat Show, Owners Resources, About, Blog, Build A Boat, Find A Dealer, and Contact Us. The new web site also features links to Formula's social media pages; Instagram, Tweeter, Facebook and Youtube at the bottom.

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