May 31, 2009

Monthly News - May 2009

-pic of the month- Sunseeker Gift To Hospital

Apreamare Dealers Meeting

The Apreamare dealers meeting / Sales University took place at the Hotel Crowne Plaza in "Castellammare di Stabia" (NA) on Friday March 28th 2008. More than 50 participants coming from the whole worldwide dealer’s network showed great satisfaction for the contents along with great interaction from all the dealers. The meeting day ended with a casual evening at "Il Buco" restaurant in Sorrento.

Apreamare Passion Moments

The Apreamare Passion Moments took place in Sorrento (NA), on May 26th and 27th 2007. Two hundred owners around, journalists and the entire sales network were the protagonists of two days of tests at sea. The whole Apreamare and Maestro fleet moored at Marina Piccola port in Sorrento. The beautiful coast was also the scenery during the gala dinner which was held at the Villa Pompeiana of the Hotel Bellevue Syrene on Saturday May 26th 2007. Sponsors of the event were: Softmarine, HYD Marine equipment, and Kiton.

Azimut Benetti 9th Yacht Master Edition

The ninth edition of the Azimut-Benetti Yachtmaster, the event which every year gathers the Benetti fleet captains and the captains of the Azimut yachts above 85', brought a wave of excitement and freshness bringing together all the members in the charming setting of Marrakech in Marocco. The event, held in Marrakech from March the 2nd to the 6th 2009, has been possible also thanks to the warming support of a significant number of partner companies which have sponsored this 9th edition with enthusiasm. Goes to them our greatest gratitude. The main topic of this 9th edition has been the State of the art technology consistent with some new products developed by the shipyard in collaboration with partner companies and with the request of the captains elaborated in a customer satisfaction questionnaire after the past edition. The workshops, developed during the morning, have been dynamic and interactive and saw the captains discuss topic of great interest. Norma Trease, international editor of YachtNLife, opened the workshop session according to the Yachtmaster tradition. Then, Hein Velema, the just appointed CEO of Fraser Yachts Worldwide has involved the captains in an interesting analysis and discussion on how the international economical situation affects the owner's life and the captain's business. Nextworks, an engineering company active for many years in the research and development of telecommunication network and audio/video that developed Benetti's Exclusive Sea Technology, an exclusive product purposely planned and realised to suit the Benetti's fleet, integrating all the electronic components on board. Among the sponsors there must be mentioned also Rina, Proventia, Boero, MTU, Asea, Dockwise, VTNaiad. The Azimut-Benetti Yachtmaster is also a big opportunity for all the attendants to exchange experiences, opinions and to meet new interesting people. This also thanks to the team building activities that usually take place in the afternoon and that in this 9th edition have seen captains racing in a quad adventure desert and driving the jeep to the Atlantis mountains. Next Azimut-Benetti Yachtmaster will be in 2010 but the destination is still top secret!

Bavaria Awarded Boat of the Year 2009

The Bavaria Deep Blue 46, developed in close collaboration with BMW DesignworksUSA, a subsidiary of the BMW Group, has been awarded the ´Boat of the Year´ Trophy at this year´s Croatia Boat Show in Split. Each year, the price is handed out by the boat show organisers, reflecting on the newest and most impressive boats on the current market. The Bavaria Deep Blue 46 impressed with its sheer presence and won in the category Open 40 to 50 feet. Bavaria Yachts newest developments, which was constructed in close cooperation with the Yacht Design and Engineering experts Blank and Petersen who are responsible for Naval Architecture and Engineering, convince through high-standards in design and functionality with a combination of sportive dynamic and a generous, innovative interior concept.

Bruno Abbate Primatist Trophy Full of Novelties

It will be a special and original Primatist Trophy the one that will entairtain the Sardegna Coasts in the last weekend of July. For the 2009 Edition, infact the Bruno Abbate yard organization has studied a new format destined to follow the trend of recent years, satisfying the desires of the Primatist owners. The new Trophy will have also the job to be an open gathering to the sole Bruno Abbate Primatist owners, and will have less difficult races to the previous years. The competition will still be there thanks to tests of: regulations, orientation on the sea, mooring, and marine knowledge. Official judges with Federation members helped by the builders employers will evaluate the knowledge of each crew on each boat, and the doing in case of emergency on the water. The total points of the single tests will show different winners in each category but also in over all chart. As usual the evening shows will not be missing with various famous and VIP attendants from the Sport and Show World. The Primatist Trophy will also have a wide media coverage on TV, Internet and Published News.

Chris-Craft Launches History Wiki

Chris-Craft has launched a new Wiki with a list of all the models it built up until 1977 with newer boats coming soon. Over time the US builder will add pictures, drawings and specs for each of the boats. Chris Craft would love to have the help of previous owners help.

Cigarette Wins 2009 V Bottom of the Year

For six years in a row Cigarette Racing team has won many awards presented by Powerboat Magazine as part of its annual awards for product excellence. This year the 38 Top Gun Unlimited was cited as the “Poster Child” of the line as well as Cigarettes best selling model when the magazine bestowed its 2009 Offshore V bottom of the year. The Cigarette 39 Top Gun Unlimited was noted by the testers as handling precisely, nimble, extraordinary and impressive while taming tough water if it wasn’t there without rattling, clanging or banging. The Awards for Product of Excellence are a 33 year old tradition for Powerboat Magazine created by its founder Bob Nordskog. Cigarette has the honor of taking nine awards, with the first in 1992 and the other eight in following succession since 2001.

CRN Presents Conceirgerie Monaco

It looks after and pays attention to the leitmotif of the service offered by the company of Ancona: the clients are "cuddled" with unique 24 hour services and a reserved area on the internet with constant updates regarding the progress of their own megayacht "CRN Conciergerie Monaco" is an exclusive service that CRN offers to its current and past clients. 24 hours a day, 365 days a year, this "club" is strictly reserved to ship owners and their families, who can benefit from the dedicated services: including hotel and restaurant reservations and events; ranging from theatre tickets to a boat parking space; from private planes to helicopters. Based within the strategic setting of Munich, where last year CRN opened its agency, CONCIERGERIE MONACO derives from a fundamental principle on which the entire CRN is based: placing the client at the centre, offering the best, with care and dedication, which is also applied to shipbuilding.A Conciergerie Card gives clients access to the services being offered, presently active all over the Italian peninsula and Cote D’Azur and soon available in the best places of the Mediterranean. Moreover, to ensure closeness to its ship owners, CRN has also set up a reserved area on its website,, giving access to a "virtual window" on the shipyard such that one may obtain the latest updates regarding one's own craft: through a virtual meeting room ship owners can be constantly updated on the work progress of their ships being built, making it possible to enjoy the step by step "birth of their megayacht". CRN has devised an extraordinary service to be side by side its ship owners: complete assistance is provided, taking care of the least details with a single objective, that of providing an unrepeatable experience in maximum tranquillity both on board and on land. Therefore, CRN goes beyond its core business and offers its clients a real "Personal Assistant", that is, the CRN Conciergierie Monaco service.

Grand Banks Wins Top Honours at Asia Boating Awards

Grand Banks Yachts was once again voted Best Asian Motor Yacht Builder at the fifth edition of the Asia Boating Awards. The company earned the top spot in the 51-85 foot category, during ceremonies held here today at Le Royal Meridien Hotel. Grand Banks also won the award in 2008, that time in the 40-70 foot category. With its corporate headquarters in Singapore, Grand Banks shared the spotlight by the city itself, which was captured the award for Asia’s Maritime Capital. The Asia Boating Awards show is widely known as the region's premier industry event, aiming to recognize the best in the maritime business. The annual event, created by Asia-Pacific Boating and China Boating magazines, was first held in 2005.

Inrizzardi Wins Nautical Marketing Awards 2009

In the occasion of the traditional Convention Satec UCINA held on the 16th May at the Hotel Hilton in Venice, the 2009 edition for the Nautical Marketing Awards showcasing the best Italian brands efforts. Venice, the city made the 2009 richer and Rizzardi confirmed there proper traditional attention and attitude to communication by receiving the much prized Nautical Marketing Awards. Fabrizion Mulas responsible for the marketing division of the Inrizzardi Group sustains his creativity with his unique advertisements and makes a replay to his 2007 success and collects the price of Best Advertising Campaign Boat Builder Nautical Marketing Awards 2009.

Maritimo Boat of the Show

Although the Sanctuary Cove International Boat Show was hindered by unusually bad weather, thousands flocked to see the three new World releases on the Maritimo stand. The new Maritimo 56 Cruising Motoryacht with its sleek styling and new layout drew plenty of admirers and the C50 Sports Cabriolet, described by Maritimo Marketing Director Luke Durman as the “Best value boat at the Show”, also had a constant queue of people trying to get a first-hand look, but it was the gleaming A60 Aegean Enclosed Flybridge that caught the eye of the boating press. Well-known boating journalist and Editor of Trade-A-Boat Magazine David Lockwood thought it was a stand-out among the hundreds of boats at the Sanctuary Cove Show.

Mochi New Advertising Campaign

Since the beginning culture feeds on the past in order to build a different and possibly better future. Mochi Craft agrees completely with this philosophy and becomes holder of "A new sea culture", the new pay-off that goes together with the red Dolphin symbol of the shipyard. Future and innovation, by the way, are always inspired by imagination, dreams and by the aim to look forward and farer. This visionary attitude moves Mochi Craft and pushed architects and designers to conceive unique and unmistakable yachts. Two hearts of Mochi Craft - Dolphin line which invented the Lobster Boat "Italian Style" and Long Range 23 the revolutionary first motor-yacht over 20 metres able to cruise in "Zero Emission Mode" - are in the spotlight of the new advertising campaign which will be planned on the main nautical and lifestyle magazines. The communication agency INADV conceived new advertisements that fully reflect the shipyard character in two campaigns: the campaign "Islands" created for Dolphin line embodies this concept through unreal islands that represent the most beautiful cities in the world, far and unreachable for everyone but not for Mochi. Headline "We Create Words that others can't even imagine" strengthen what in shown in the visual part. Mochi Craft is a visionary and strongly innovative brand, talented to make what is inconceivable for other shipyards. The second campaign "Drop-curtain" realized for the last model of the fleet Long Range 23 reflects the aim of the brand through the overcoming of the horizon line that the owner pulls up like a sort of curtain: limits are moved because going where everyone can go is not enough for the person who sails in this revolutionary motor-yacht. The sub head, "The ambition to look forward. The ability to get there" appears in both campaigns and underlines that Mochi Craft is reaching these target thanks to his visionary and dreamy attitude but also thanks to absolute quality and cutting hedge technology that represent the yard's DNA.

Mochi Gets Another Award

During the eagerly awaited Internautica 2009 boat show in Portorose, Slovenia Mochi Craft Long Range 23 was awarded as "BOAT of INTERNAUTICA 2009" in the category "Motor Yachts and Boats" and at the same time obtained the prestigious honour of "Yacht of the Year" assigned by the leading magazine Val Nautika.

Nord West Goteburg City Race

During the national day on the 5-6 June 2009 it is once again time to experience the Gothenburg City Race. Last years success with a total attendance of 38 000 visitors is now back in town bigger and better than ever before. We would like to give you and your company with your clients and staff the opportunity to take part in this exciting weekend at the “ Frihamnspiren “in Gothenburg. Nord West will attend the happening with two different 370 models and a 420 Flybridge.

Pisa Wins World Super Yacht Awards 2009

Cantieri di Pisa is pleased to announce that Lazy Me, the first model in the new Akhir range designed by Carlo Galeazzi, is the winner of the category Motor Yacht semi-displacement or planing 40m+ size range in the Boat International World Superyacht Awards 2009. The prestigious prize offered by the Boat International media group was awarded at an evening celebration at the Guildhall, in the heart of the City of London, in front of 500 guests of whom 150 own yachts over 30 metres in length. The World Superyacht Awards celebrate excellence in the design and construction of superyachts launched in 2008, highlighting the dedication and passion of the owners and the talent and craftsmanship of the shipyards, naval architects and designers. Lazy Me was awarded the prize in recognition of the winning combination of elegant lines, good distribution of space and excellence in the quality of construction, showing that the new Akhir range has taken "a giant step forward" as part of the history of Cantieri di Pisa. The award adds to an already successful season for the yard.

Riviera Power Sales

Riviera has reported sales across all three lines – Flybridge, Sport Yacht and Offshore Express - at the Sanctuary Cove International Boat Show. The world release of the exciting new Riviera 5800 Sport Yacht was a major success for the company with nearly half of all sales. Riviera also announced a new line of large Motor Yachts at the Show, ranging from 73 to 85 feet. These new luxury Motor Yachts excited great interest and Dealers are already generating quotes for keen owners. Riviera's Director of Brand and Communications, Stephen Milne, said the support for the brand was powerfully demonstrated when the stock of 5,000 "I Love Riv" stickers ran out on Sunday morning. He said the "I love Riv" girls were a big hit and featured extensively in media coverage of the show. New Riviera 70 Enclosed Flybridge owner Bryan Stokes took delivery of his gleaming new boat at the Show and declared full support for the company. Mr Stokes manned the new Riviera 70 throughout the weekend and spoke with a number of potential buyers to demonstrate his passion for the brand.

Sunseeker Gift To Poole Hospital

Sunseeker's new Charitable Trust has made its first major award with the gift of a new High Dose Rate (HDR) Brachytherapy cancer treatment unit to Poole Hospital. The new HDR unit will make a huge difference to patients, allowing them to be treated on an outpatient basis in a specially designed suite, as well as dramatically reducing treatment times from 36 hours to just 15 minutes.

Sunseeker Role in CNBC Film

A recent CNBC lifestyle programme hosted by Angela Sun featured a Sunseeker Superhawk 43. Angela was touring Hong Kong, taking in the city's top hotels, restaurants and shops. She talked to actor Carl Ng - a big fan of Sunseeker yachts - whose recent films have also featured a Superhawk 48 and 82 Yacht. The CNBC slot showed the boat cruising the harbour at high speeds and a visibly impressed Angela Sun.

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