November 24, 2013

Ferretti Group New Web Site

Ferretti Group, one of the leading luxury yacht holdings, updates it's website. The story of this Group starts with that of its mother company when Norberto and his brother Alessandro found Ferretti in 1968, at first distributing cruisers and yachts form other builders, and three years later to this building its first boat. But the first steps for the creation of the Ferretti Group start to take shape in 1996, when Custom Line is founded in order for Ferretti to enter into super 25 meter yachts construction.  Till that time the biggest Ferretti was the 22 meter 225 launched in 1994.  The official Ferretti Group creation comes when Pershing Cantieri Navali dell'Adriatico enters into the holding of Ferretti, what becomes a three brand organization.  This is followed in that same year when Bertram is bought, 1999 it is CRN, a year later to this in 2000 it is Riva, and in 2001 it is Mochi Craft and Apreamare, and in 2004 Itama is purchased. Apreamare and the Torre Annunziata Nautical pole will be sold back again to its founders  in 2010 at the peak of the recession and in restructuring process for the Ferretti Group. In 2012 Shandong Heavy Industry Group buy 75% share of the Ferretti Group.  A very complete yacht group, Ferretti Group today has a seven different brand portfolio; Ferretti, Pershing, Itama, Bertram, Riva, Mochi Craft and CRN.  Interesting each brand has a different kind of offer from Motor Yachts, Sport Crusiers and Yachts, Sportfish Yachts, Traditional Cruisers and Yachts, to Super Yachts.  Ferretti Group entry level model is the Riva 27 foot Iseo, while its flagship is this year's launched CRN hull #129 80 meters.   Ferretti Group new website takes you around with the following buttons; The Group, Innovations, Boat Shows and Events, Press Office, Protagonist, and Pre-Owned.  A left column has a direct link to all each boat builder unique web site.  Down below is the social media pages link to the Ferretti Group; Facebook, YouTube, Pinterest, Tweeter, and Linkedin pages. 

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