January 1, 2018

blogger - Surpise Ending 2017

2017 has been another good year for the nautical industry and since 2015 the market is settling itself to a stable growth.  The second decade of the second millennium has been a roller coaster ride which effected the nautical industry not by little.  
Yet in all this I could not see what was coming towards the end of the year 2017 when Brunswick announced it intended to sell Sea Ray, possibly it's largest in its fifteen boat company portfolio.  In the press release that Brunswick communicated it said that it will concentrate more on the outboard market which has seen a big expansion in the last decade especially for boats under the forty feet in the United States of America.  
This was a surprise announcement from Brunswick considering the recent expansion Sea Ray has been getting as for example the introduction of the fifty feet plus L-line yacht range introduced three years ago, which today features six models and goes up to 65 feet models.  It will be interesting to see who will buy Sea Ray at this time, the brand is at a good point but needs a plan moving forward to have more success, something which I think Brunswick is not motivated to do, hence the sale of the name.  The buyer can take as an example the sale of Hatteras with the sale favoring it very well, with Cabo which was included in that sale not so much since it was closed.
PowerYacht wishes to all its readers and viewers a Happy Festive Season and all the best for 2018.    

1 comment:

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