November 1, 2015

blogger - Changing Market Landscape

It is has been a very interesting market in the last five years or so in the upper echelons of European production motor boat building.  Saying it simple, new players have arrived, and others while still having a good name in the market lost the power of the brand they once had.  
For example Beneteau Group have showed that they where much more then a mere spectator, the Montecarlo range has grown from strong to stronger, in the meantime the French giant also upgraded Prestige to the upper side of the market.  
Polish Galeon have also increased its market share focusing on all around quality and innovative range, not only in its larger sizes but from its thirty feet 300 series model.  
Absolute has been another growing player, and fair to say the Italian brand has always focused on the upper side of the market with a look into making price per value a very important part of it's strategy. Absolute was also very clever as it is was a builder which fully focused on the advantage of IPS in regards to offering more space on it's boats, and that alone is why the sub fifty feet Absolute are among the most spacious boats in there respective size.  
These names will be paramount in the years to come, and in a certain sense will offer a competitive future of quality production boat building; along the other known names of Azimut, Fairline, Ferretti Group, Princess, Sessa, and Sunseeker.

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