January 13, 2008

Mochi Craft New Web Site

Mochi Craft presents its new World wide web show room.  Mochi was started in 1962 by Luciano Mochi Zamperoli and Renato Raffaelli as partner. In 1970 Raffaelli separates from Luciano and Mochi Craft is founded, this is followed in 1972 by moving the premises from Fano commercial harbour to the Pesaro industrial park.  Mochi boats are first build of marine plywood, with the switch to fiberglass construction coming in 1977.  In 1991 Luciano retires and gives leadership duties to Luigi Prosperi, a second in command to Mochi since the early eighties with a previous Iveco Fiat diesel engines sales experience.  Prosperi will manage Mochi till 1999 the year of its bankruptcy.  In 2001 Ferretti Group will purchase the Mochi Craft name, entering into the lobster down East cruisers and yachts market two years later.  From the late seventies up until the early nineties Mochi is one of the influential and important medium large Italian motor cruisers and yacht builders which set trends in the market not only in Italy but World wide.  From the beginning Luciano Mochi shows well thought commercial moves from entering with Renato, and winning the hardest and longest offshore Viareggio-Bastia-Viareggio race in 1968 with the production made Mochi Tahitian, to starting and produce only diesel powered boats. Other clever moves come in the eighties and the smart use of designers, like Fulvio de Simoni who penned the early eighties Dominator series, and is followed by Paolo Caliari who designs all models for ten years from 1984 to 94. Mochi last designers before the Ferretti Group era were the emerging Nuvolari Lenard, who will design three yachts from nineteen to 25 meters from 1995 to 99, with two other projects of a seventeen and a twenty meter which will be later produced by Dominator, which will take over some of the Mochi Craft assets and designs.  Paolo Caliari was the most important Mochi designer, with models like the 44 and 46 becoming icons at launch and a representation of the Italian yachting renaissance of the late eighties.  Another interesting Mochi strategy was that of corporative branding, started with the 1983 to 87 Mochi Comar corporation which will produce two models, to that of the Caliari Yacht off-shot which created the Puma, Coanda, and the CY series, this last selling four units of the 27 meter in between the late eighties and early nineties.  When Ferretti Group take over the Mochi name in early 2001, the design is trusted to Zuccon and Brunello Acampora for naval architecture of the traditional Down-East lobster cruiser and yacht series which debuts with the 51 Dolphin and is followed by the smaller 44 and larger 74 models in the space of a few years.  Mochi always launched important flagship models, from the C50 Fly in 1984 which debuts Paolo Caliari design partnership, to the largest ever Nuvolari-Lenard designed 25 Mega, which again put the Venice duo as main designers for the next four years.  Mochi currently offers five traditional lobster cruiser and yachts which start with the 44 Dolphin and go up to the 74 Dolphin, with the latest models being the new 54 Dolphin and the 64 Dolphin Flybridge.  Mochi new web site is available in Italian, English, and Chinese language and takes you around with the following buttons; Home, Company, The Fleet, News and Events, Dealer and Service Network, Pre-Owned, and Owner's Area.  Mochi is also on social media with a link taking you to its Facebook, Twitter, Linkedin, Telegram, and Pinterest pages.
Production History:
Super 8 Day Cruiser 1971-77
Super 8/m 1972-77
Super Tahitian 11.50m 1972-78
Dominator Flying 10m 1975-81
Dominator QS 9.50 m 1975-81
Dominator 8v 1978-82
Dominator Super 12m 1979-81
Dominator Torpedo 9.40m 1981-85
Dominator The Big 11m 1981-85
Tuxedo 12.50m 1981-86 (70+-) 
Dominator Super 12m 2a serie 1982-85
Dominator 35 1982-85
Dominator 33 1983-86
Comar 1000 1983-86
Dominator 38 1984-86
Comar Iperion 37 1985-87 
C50 Fly 1984-87  Paolo Caliari design 
C50 Open 1985-87
40 1986-88
33 Sedan 1987-90
33 FB 1987-90
46 1987-93 (40)
44 1988-94 (70+-)
47 Open 1988-92
Europa 12 m 1988-92
56 1989-93 *53 project
Caliari 70 1990-92
45 Open 1990-93
57 Open 1991-93
34 Dominator 1991-93
65 1991-94
43 1992-94
38 1993-95
18 Fly 1994-95
18 Open 1994-95
16 1994-99
14 1995-99
21 Classic 1995-99
25 Mega 1995-97 (7)  Nuvolari Lenard design
19 Sonic 1996-99
22.50 Axis 1997-99
51 Dolphin 2002-07  Ferretti Group ownership / Zuccon design
44 Dolphin 2004-18
74 Dolphin 2005-11
64 Dolphin 2006-18
64 Dolphin Fly 2007-18
54 Dolphin 2007-18
54 Dolphin Flybridge 2008-18
23 Long Range 2008-18
74 Dolphin Cruiser 2012-18
64 Dolphin Cruiser 2012-18

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