August 1, 2017

blogger - Summer of Events

Now in the peak of the Summer and the 2017 boating season, this year is showing that the major players of the industry are seeing positive results and finally are giving more to the customers, with interesting creative events as we have not seen in recent times.  This means that marketing departments budgets are increasing.
One of the most creative players in this regard seems to be Azimut who is organizing an interesting Mediterranean tour for the launch of its new S7 model.  We have to remember that in this regard the Azimut-Benetti Group never stopped doing its famous Yachting Gala event which has been ongoing non stop in the best and the not so good times since 2007.  Also to say is that this is not the first time Azimut does something similar, and the launch of the Magellano range with the 74 model had went into a tour in the fall of 2010 around the central West part of the Mediterranean sea.
Beneteau Group dealers have jumped on a total different strategy offering an interesting competitive priced internal charter program for its boat owners in France.  While Ferretti Group seems to encourage its dealers; with the American, Greek, and Slovenian dealership all active in organizing events in the most sought places of the area and region they represent.  
Surprisingly the trio of British builders seem to be quiet in this regard with the exception of Fairline who did a rendezvous in late Spring which also coincided with the fiftieth birthday of the boat builder.