May 31, 2012

Monthly News - May 2012

-pic of the month- Bertran New Factory in Merrit Island

Apreamare New Dealership in China, Macao, and Hong Kong Area
Apreamare, after launching two new models, Smeraldo 45’ and Maestro 56’, during the past Automn boat shows, is now focusing on the strenghtening of the dealer network in a significant market, especially in this moment, like the Chinese market. Apreamare found in Xiamen Smart Hero Yacht CO. LTD., one of the Smart Hero (HK) Investment Development Group’s subsidiaries, a young company, with motivated people, able to introduce in a good way a traditional boat, like the gozzo (Mediterranean boat) and the innovative motor-yacht line Maestro. The Smart Hero headquarters is located in Xiamen and its business covers yacht sales, yacht management, yacht maintenance, and yacht club activities.  During the visit of a Smart Hero delegation at Apreamare shipyards, they signed the exclusive dealership agreement for China, Hong Kong and Macao for the  gozzi, Maestro and Smeraldo lines. So, in occasion of the next Xiamen boat show, that will take place from November 2nd to November 5th in Xiamen, Apreamare will display two models very representative of its ranges: Apreamare 64’ fly, flagship of gozzi line, and Maestro 56’, new model of the innovative Maestro line. Interiors’ lay-outs of these two boats have been changed and adapted to functions and moods of Chinese customers, demonstrating the big flexibility that Apreamare always has with different needs of its customers.  The official announcement of the new dealership has been made during a press conference at the Shanghai International Boat Show, (please see attached pictures) on the last April 19th , 2012. The press conference has been officiated by Mr Cataldo Aprea, Apreamare’s President, Mr Francesco Prignano, Apreamare Sales Manager, Ms Vivien Yang, Smart Hero General Manager and Mr Sean Xu, Smart Hero Vice General Manager. 
Azimut Benetti Group Receives Asia Pacific Prize
Azimut-Benetti Group the world's largest private group in the yachting sector – has keeps on consolidating its leadership on Oriental markets. In fact, the group recently received another important award that confirms its success in Asia. Azimut-Benetti Group won the Best Brand Presence in Asia category during the eighth edition of the Asia Boating Awards that were held in Hong Kong and organized by Pacific Boating and China Boating, the most important magazines of Asia's nautical sector. The group's significant expansion in Asia, especially in China, through subsidiaries in Shanghai and Hong Kong, its network of well-prepared dealers throughout the area, and its amazing ability to express Italian style at its best are at the basis of this success.
Bertram Announces New Home in Merritt Island
Two weeks ago today Bertram Yacht held a press conference to announce the relocation of its production facility from Miami to a new state-of the art facility in Merritt Island, Florida. The monumental press event was attended by local, state and national media along with four state representatives, Bertram vendors and employees. The press conference included enthusiastic wishes of success and remarks of appreciation for remaining in Florida from both state and local representatives along with insight provided by the President of Bertram Yacht, Alton Herndon, on why Merritt Island was selected.  In all, over 160 individuals were in attendance to witness this historic press conference, tour the facility, and enjoy a luncheon together.
Broom Boats Forging Ahead
Broom Boats is forging ahead due largely to their significant ongoing boat development programme and their re-entry into the charter fleet boat build market. Broom’s aggressive development plans have continued in 2012 with the launch of the New Broom 35 Coupe at their Open Weekend two weeks ago. The new boat received a fantastic reception from existing and new customers and five of the Broom 35 Coupes have been sold for delivery later this year to customers in the UK and Holland. Many visitors at the Broom Open Weekend participated in a factory tour and got a glimpse of the New Broom 30 Coupe and the New Broom 395 in build. The Broom 30 Coupe will be launched later this year and the first order for the 30 Coupe has just been taken. The New Broom 395 will be launched at the Ijmuiden Boat Show in Holland in September and again the first order for this boat has been taken for delivery in late summer. Plans are underway for a New Broom 425 in late 2012 and Broom dealers are already well advanced with prospective orders for this boat. This busy development year for Broom follows the development and successful launch of the Broom 455 and Broom 370 in 2011. Broom has built 8 of the new award winning Broom 370s since its launch last Autumn.  Equally significant is Broom’s formal re-entry into the European Inland Waterway Charter Fleet Boat Build market. Broom’s heritage in this market is incredible and Broom dominated the market in the 1970s, 80s and 90s. Broom has returned to this market with gusto, launching a five-boat charter fleet range, spanning from 30ft to 48ft and which includes the Broom Cadet, Broom Captain, Broom Commander, Broom Classique & Broom Grande Classique. Broom has already delivered boats to Ireland and is currently building boats destined for the Thames, France and Germany. It looks like it won’t be too long before Broom is back in command of this market.
Ferretti Group Continues Its Asia Pacific Tour
The Ferretti Group, a world leader in the construction of motor yachts, with an unparalleled portfolio of exclusive and prestigious brands, takes part in the seventh edition of the Hong Kong Gold Coast Boat Show, taking place until the 13th of May at the enchanting Pearl River Delta. Thanks to its dealers Noble Brand and Jebsen Marine, the Group has two of the most fascinating models of its fleet, on display, representing the brand Pershing and Riva: Pershing 92’ and Sport Riva 56’. The participation in the Gold Coast Boat Show is a further confirmation of the strategic relevance attached to the Asia Pacific area by the Ferretti Group, which aims at strengthening its influence on a market featuring encouraging perspectives, where it has been present for many years. From 2004, the Ferretti Group appointed an Area Manager precisely for the Asia Pacific area and in 2005 set up a representation and promotion office in Shanghai, focused on the development and management activities of the sales network and of customers. The participation of the Ferretti Group to the Hong Kong event in part of the busy agenda of Spring events in which the Group has been the protagonist of the nautical and luxury events taking place in this area. A sort of tour which started at the beginning of March, at the PIMEX in Phuket, and continued in April at the Hainan Rendez-Vous and at the China International Boat Show in Shanghai. The last stop of the tour will be the Qingdao International Boat Show, scheduled from the 25th to the 27th of May, where the Ferretti Group will have the Pershing 92’on display.
Ferretti Group at Beirut Boat Show
The Ferretti Group, one of the world leaders in the construction of motor yachts, with a unique portfolio of the most prestigious and exclusive brands in the nautical world, continues its active participation in the leading international boat shows worldwide: until 20th May 2012, the Group is indeed present at the eighth edition of the International Boat & Super Yacht Show, held in the beautiful Joseph Khoury Marina, in Beirut. The Ferretti Group, through its local dealer Sea Pros, can boast one of the largest stands of the Show, extending over more than 800 square metres on land, where visitors have the opportunity to receive thorough and detailed information on the entire range of the Group’s eight brands. The Group’s exhibition area is completed by over 3,000 square metres in the water, where the eleven models taking part in the Show are on display, representing the Ferretti Yachts, Pershing, Bertram, Riva, Mochi Craft, and Ferretti Custom Line brands. The Ferretti Group is presenting four boats representing the Riva brand - 63 Vertigo, 68 Ego, 75 Venere and 85 Opera Super-, three Ferretti Custom Line maxi yachts 97, 112 Next and Navetta 33, as well as the Ferretti 881, Pershing 72, Bertram 360, and Mochi Craft Dolphin 44. An incredibly varied “showcase” bearing witness to the excellent reputation of this Boat Show, and, more in general, to the important role played by the Near East market, where the Ferretti Group has now operated for more than 10 years and aims to strengthen its growth further.
Fipa Group Meets Philippe Starch
Fipa Group inaugurated its new office in Port Adriano (Palma de Mallorca) on April 27. This marina which is celebrating its 20th anniversary this year was designed by Philippe Starck and has since become one of the largest and most important pleasure harbors in the Balearic Islands. And it is here that Fipa Group has opened its latest sales and marketing office which also offers after-sales and refit services to its clients, Palma di Mallorca increasingly becoming known as one of main refit points in the Mediterranean. During the "open days" April 28 to 30 which followed the inauguration, a beautiful Maiora 27 moored among superyachts in front of the new office showcased the high quality of Fipa Group products (Maiora - AB Yachts - CBI Navi) and the excellence of the "handcrafted in Italy" label.
Gulf Craft Participates in Inaugural Ajman Industrial Exhibition
The inaugural edition of the Ajman Industrial Exhibition was opened yesterday by His Highness Shaikh Humaid bin Rashid Al Nuaimi, Supreme Council member and Ruler of Ajman. Sponsored and organised by the Ajman Chamber of Commerce and Industries (ACCI), the inaugural Ajman Industrial Exhibition is aimed at promoting Ajman’s wide range of locally made products and offered services and will be held from April 23 to 25 at the Ajman University of Science and Technology.  As Gulf Craft has been founded in 1982 in Ajman itself and is still having one of its four shipyards situated in the same Emirate, the company is proud to attend as an exhibitor in the event, celebrating its 30th anniversary this year.
Heesen Yachts Awarded Two Neptune Trophies
Heesen Yachts is proud to announce that the 50m Satori and the 37m Aurelia have been awarded Neptune Trophies at the prestigious World Superyacht Awards which took place in Istanbul, Turkey on Saturday May 5, 2012.  Aurelia, 37m semi-displacement, prevailed over five other finalists in the very competitive "Raised pilothouse - semi-displacement or planning motor yacht" category. Aurelia sports a very different exterior look with her bright orange and blue color scheme that recalls Gulf Oil racing cars. Her precious and rich interior by Bannenberg and Rowell is inspired by the automotive theme. The judges commented: "An unusual, but very worthy winner".  Satori, 50m semi-displacement, won in the "Three-deck - semi-displacement or planning motor yacht" category, competing against six other superyachts.  Satori has been the most awarded yacht in the Heesen fleet. Last September in Cannes, she was awarded two Yacht Trophies and the prestigious Prix du Design by Prince Albert of Monaco. Frank Laupman drew her streamlined exterior and Rémi Tessier her sophisticated interior décor while naval architects from Heesen Yachts in collaboration with those of Van Oossanen have created her high-performing hull. Powered by a pair of 2,720kW diesels, Satori can reach the remarkable speed of 24 knots, which places her amongst the fastest 50-metres afloat, while her fuel consumption at 12 knots is such that she attains a respectable 3,200 nm range.  These important recognitions for two Heesen semi-displacement yachts confirm that this Dutch shipyard is the undisputed world leader in design, engineering and construction of all aluminium luxury vessels.
Itama and Mochi Open Days
Itama and Mochi Craft Open Days were held last Saturday and Sunday in Santa Margherita Ligure - a magnificent setting for this spellbinding event organised by the Ferretti Group to introduce their customers and enthusiasts alike to the Group’s leading models. During the weekend all guests had the opportunity to step onboard Itama’s open yachts and Mochi Craft’s lobster boats against the wonderful backdrop of the Ligurian Riviera. Numerous sea trials were performed on Itama’s and Mochi Craft’s fleets, to the delight of the many sea lovers that gathered in Santa Margherita.  More specifically, Itama presented the boatyard’s two most recent crafts, 45 and 62 - which were officially launched at Cannes and Genoa 2011 Boat Shows - as well as the fleet’s flagship, the Itama 75.  The Open Days would not have been the same without the Itama 75’, the fleet’s flagship, which combines extraordinary habitability, the use of innovative materials and technologies, and a slender profile that perfectly reflects this yacht’s sporty character.  Mochi Craft added its unmistakable, colourful touch to the Ligurian landscape with two different models representing the Dolphin line: Dolphin 44, the smallest yacht in the range, and the flagship, Dolphin 74 Cruiser.  The event could also rely on important partnerships: Lancome presented some make-up and face treatment products; Cantine Ferrari's tasting sessions allowed all guests to savour its Perlè; and Philips Saeco introduced its Xelsis and Intelia One Touch Cappuccino Metal coffee machines.
Kadey-Krogen Introduces I-Pad Application
What's the next best thing to making passage aboard a Kadey-Krogen trawler yacht? Now you can get a visual taste of the Kadey-Krogen lifestyle by scrolling through the travelogues, scenic photographs and glimpses of the adventures of Krogen owners to be found in the new, free iPad application available through the company's website or via the Apple Store. Here's a fun-to-use (and useful) lifestyle app that is At Home on Any Sea.  The app is viewed through a combination of topical sections found along the bottom of the tablet page and vertical "chapters" seen along the side. Tapping a chapter photo and then swiping pages in each chapter reveals a new vista, captures a moment, or explains a precept of design and engineering. Included also is the storybook tale of the company's founding and photographs of many world class, breakthrough yacht designs Kadey-Krogen has created in its 35-year history. There are excerpts from the company's magazine, Waypoints, and chapters detailing engineering philosophy that have captions in windows that expand and close at the tap of a finger. There are also technical explanations about the building process, specifications for and photographs of the current boat models, and links to more data at the company website.  The iPad app can be downloaded directly to your iPad from Kadey Krogen, or at the Apple Store searching Kadey-Krogen Yachts. It can also be downloaded to any computer with iTunes installed that you will later use to synch your iTunes downloads to your iPad for actual use. Depending on your local bandwidth, the application takes from two to five minutes to download.
Marlow Spring Rendez Vous
The 17th Annual Marlow Marine Sales Spring Rendezvous will certainly be remembered by our Cruising Club members as one of the best ever! Close to 100 members, friends and guests attended the spectacular fun event in Key West, FL on April 12th thru 15th. The tradition of welcoming the boat owners with a complimentary boat wash kicked off a fabulous four day event.  As members gathered at the dockside registration center to receive their special goodie bags and to discuss all the events planned over the next four days, it was evident that everyone was glad we had chosen Key West once again. The gorgeous weather, along with a beautiful sunset, added to the ambience of the welcome cocktail party held outdoors on the Sunset Terrace at the Pier House Resort. Guests were served libations and delicacies while listening to the steel drummer play a variety of island music. This was the beginning of new friendships and the reacquainting with old friends.  Our members always enjoy the educational aspects of the seminars we offer, and this year’s attendance continued to prove just that. Our speakers were very well versed and members gained product knowledge on a variety of topics. Round table discussions topped off the two days of seminars and, once again, the consensus was that these discussions lead by David Marlow are never long enough.  Our Friday afternoon activity was a trolley tour of Key West. There wasn’t a seat left on our private trolley and by all comments, it was a very relaxing time and no matter how many times you’ve been to Key West, there is always a bit of history, previously unknown, that is discovered.  Our traditional theme party this year was Foolish Fantasy. The members came dressed as their fantasy or in foolish attire. Their creativity was later honored at our awards dinner. After a scrumptious dinner, the crowd was wowed and mesmerized by world renowned magician and mentalist, Joshua Lozoff. So many wondered—how did he do that! The live band entertained and dancing continued once the floor show concluded.  After the Saturday morning seminars, guests gathered at the Sunset Tiki Bar for lunch and the Crazy Hat competition. Our members went all out to flaunt their hat creativity and winners were rewarded at our awards dinner. After lunch, we were off to walk the Galleon docks to visit boats and witness the christening of one of our newest member’s boat.  The Saturday evening awards dinner was held on the upper deck of the Westin Resort overlooking the vast waterway. Soft music radiated over the night air throughout the cocktail hour and dinner.  Salsa dancers performed and then taught the group some lively moves.  The rendezvous ended with a Sunday farewell breakfast as members left at their leisure for further cruising or for a return to their home port. For 17 years, the Marlow Marine Cruising Club has held its annual rendezvous. Members include Marlow Explorer, Marlow Prowler and owners of other quality yachts.
Moonen Partnership with Owners and Suppliers
Construction is proceeding apace at Moonen Shipyards in the Netherlands on the 42-metre luxury motoryacht Sofia. As is the case with any genuinely custom project, changes and additions are still being made to the design and facilities as the build progresses, meeting the owner's requirements in every respect. And as the largest Moonen to date takes shape, the value of partnering with best-in-class suppliers is also clear to see. The 42-metre Sofia is one of three major builds currently under construction at Moonen alongside two refit projects. The other new superyachts are an explorer and a fast displacement vessel, emphasising the unrivalled diversity on offer at Moonen. The same goes for the wide range of skills and disciplines available in-house, which are supplemented by close relationships with many leading marine equipment supply companies. These partnerships are coming to the fore as the build of Sofia continues on schedule and within budget. The owner's close involvement in the project adds to the sense of excitement as key milestones are passed. Among the recent changes he has requested in this evolutionary process has been to upgrade the dashboard to an integrated foil bridge. Moonen is implementing this in cooperation with Tijssen Elektro. Meanwhile, the entertainment system is being engineered and installed, increasing in sophistication all the time to include a full Kaleidoscope video server with Samsung Smart LED TVs and multi-room control (including lighting, blinds and climate control) via i-Pad. And the yacht's atrium will be executed with a custom piece of Concetto art made and supplied by Ceaser Stone in Israel.  An earlier change to the specs for Sofia saw the owner decide to extend the yacht by a further four feet in order that she could carry a submarine from U-boatworx capable of seating one captain and two passengers instead of the originally intended two in total. Sea trials on this submarine will begin in Malta in mid-May while back in Holland the dedicated launch crane is being pre-assembled and tested before final installation onboard the yacht.
Nordhavn New Offices
On the heels of news that another marine group has filed for bankruptcy, last week Pacific Asian Enterprises, Inc. began refurbishment of an iconic 9,000-square-foot Dana Point building that will serve as the company’s new world headquarters. The new state-of-the-art facility will house sales, project management, engineering, accounting, commissioning and shipping/receiving, which currently is spread out amongst three separate locations. Unifying all the departments into one space has been a long-term goal of P.A.E. ownership. Last year P.A.E. was awarded a 30-year-lease of the site of the former Beach House restaurant, located just down the street from the current site of Nordhavn’s Orange County-based southwest sales office and has spent the past several months designing and reconfiguring the building to include new offices for staff, owner/guest office suites, a conference and showroom and a gallery dedicated to the history of P.A.E. and the Dana Point waterfront.  Production will continue to take place at P.A.E.’s two partner factories, Ta Shing Yacht Building Co. in Taiwan and South Coast Marine in China.  While boat sales – new construction, in particular – have been stagnant across the industry for nearly three years, P.A.E. has been able to navigate the down period through the strength of its brand. Even more encouraging: the company has seen an uptick in both new and pre-owned sales in recent weeks, perhaps an indication that the worst of the yacht buying recession is in the past. Work is scheduled to continue throughout the summer and Streech said he is hopeful the staff can move into its new offices in November.
Numarine New Ownership
Numarine the Turkish high performance motoryacht shipyard, with a range from 55' - 130' based in Istanbul - is proud to announce for this May 2012 a "new course" for the yard. The previous owner and the founder Omer Malaz is again the sole owner of the Numarine Performance Yachts.  After the joint venture with Abraaj Group, which started in August 2008, the yard acquired a very positive identity and image in the international yachting market and the target was to be a worldwide well-known brand. Abraaj added additional brand values and as a partner  enabled Numarine to pass through the economic recession with few negative impacts. This powerful partner helped the business to continue more effectively.  For Numarine, Mr Malaz’s decision to come back as sole yard owner in 2012 will enforce business development with a worldwide expansion actions in the most important emerging markets, new management and new product launches. Omer Malaz - and his family - is one of the most famous entrepreneurs in Turkey (Malazlar Match Co, Turkey's second largest mach manufacturer) and the financial backing is stronger than ever in this very positive moment of Turkey’s economy. Situation of Numarine with recession, 2007/2008 business for Numarine was lighter but active and strong: 2012; 10 Boats sold and 51% of growth from 2011, 2013; 14 Boats (preview), 2014; 18 Boats (preview). Numarine for this 2012 new course is again cooperating with – the same "dream-team" of yacht designers of the calibre of Tommasso Spadolini, Can Yalman and Umberto Tagliavini (from Genoa University) - on new great yacht projects. Marketing policies are even stronger. Mrs Pinar Coskuner Genc manages all marketing and sales matters while Ali Tanir (previously in Vicem Yachts) is the new communication adviser. The commercial strategies preview to be stronger in homeland market, South America especially Brazil, Mexico, Venezuela and Middle East namely Lebanon and Far East with most attention in Hong Kong. The yard is planning to attend major boat shows such as Cannes, Ft.Lauderdale and Miami in addition to local but important shows in Rio, Beirut, Hong Kong and Jeddah. A worldwide advertising campaign will follow main launches of the yard during the 2012-2013.
Riva Wins Best Production Motor Yacht
Riva, a brand of the Ferretti Group, received the prestigious “Best Production Motor Yacht” award in the category between 15m and 24m during the Asian Boating Awards, which were held in Hong Kong at the opening of the 2012 Gold Coast Boat Show, last weekend in Hong Kong. Organised for the first time in 2005 by the "Asia-Pacific Boating” and “China Boating” magazines in 2005, the Asian Boating Awards celebrate every year the best Asian and worldwide boating industry production. The “Riva 75’ Venere Super” received this prestigious award during the gala reception held in the magnificent Ballroom of the Hong Kong Grand Hyatt Hotel. The award was collected on behalf of Riva and the Ferretti Group by Daniell Chen, Chief Representative of Ferretti Group Asia Regional Office.
Riva on National Geographic Channel
The famous motorboat Aquariva by Riva, a brand of the Ferretti Group, will be the protagonist of an episode of the TV programme “Megafabbriche Italiane”, on Monday 28th May at 9.55 pm on the National Geographic Channel (Sky’s Channel 403).  Next Monday “Megafabbriche Italiane” – the TV series that lets the public find out about Italy’s great, innovative factories, where world famous Italian products are manufactured – will “land” in Sarnico, on Lake Iseo, where Riva’s legendary history, which still lives on today, began 170 years ago. Starting from a humble shed located on the Bergamo side of the Lake, the Riva boatyard was capable of developing and modernising while keeping the charm of this unique, historical site unchanged, turning it into a reference location for the boating industry worldwide. Monday’s episode will be devoted to Aquariva, the brand’s 33-foot powerboat characterised by soft, stylish lines, that, more than any other craft in the range, reflects Riva's style evolution over the years. This model is the result of the cooperation between the designers of Officina Italiana Design (the design firm that exclusively designs all Riva yachts), AYT - Advanced Yacht Technology (Ferretti Group’s research and naval design centre), and the team of architects and designers of the Centro Stile Ferrettigroup.  Just like all Riva yachts, Aquariva is a true object of desire for noble people, actors, sports champions, businessmen and celebrities. Among them, it is enough to mention Sophia Loren, Brigitte Bardot and Liz Taylor, Sean Connery and Jean Paul Belmondo, Richard Burton and Jackie Stewart, but there are also royalties, princes and sheiks from all over the world.  Thanks to high-definition shooting and computer graphics, the public will be able to admire and find out more about this prestigious yacht, as well as to follow step-by-step the various production stages that unveil Riva's unique craftsmanship, care for details, and unrivalled skills and experience.

Sunseeker Help Launch New Marine Technology Center in Dorset
BMF member, Sunseeker International is backing Bournemouth & Poole College with a new venture into Marine Apprenticeships and training.  One of the South’s most prestigious companies is supporting a new Marine Technology Centre to train the next generation of marine engineers and boat builders. Sunseeker International has chosen The Bournemouth & Poole College as its education partner for the new Marine Technology Centre at its Poole campuses in Dorset. The College will open a new Marine Technology Centre by this September.  There will be upwards of 70 places for Sunseeker apprentices and capacity for over 250 at the new dedicated marine training facility, which will cover all aspects of the industry at both a craft and higher technical level.  Sunseeker says that to maintain its reputation and position as a world leader in luxury motor yacht design and manufacture, it needs to encourage the honing of high level skills in marine engineering and boat building. That’s where Bournemouth & Poole College comes in.  Although the bulk of funding for the project is through Bournemouth & Poole College, Sunseeker is sourcing essential equipment from its own supply chain to train apprentice engineers and boat builders.  Already Cummins Onan has agreed to supply a marine generator and Southampton-based CJR Propulsion is supplying boat propellers and shafts.  The Bournemouth & Poole College is funding the new centre with an investment of £250,000. They are also recruiting marine specialists to deliver the training in addition to support from Sunseeker.  Principal, Lawrence Vincent will unveil the new Marine Technology Centre in August. Existing Sunseeker apprentices, as well as new recruits, will get the centre off to a flying start.  Moving into marine engineering is a natural extension of The College’s core areas of expertise as the places planned for the new Marine Technology Centre will cover all aspects of the leisure marine industry sector, from marine mechanical and electrical engineering, to traditional boat building carpentry. Sunseeker International, which employs just over 2,200 at its seven manufacturing centres in Dorset, has been a global brand for more than five decades. Ninety nine per cent of its motor yachts are exported, making Sunseeker an important contributor to the Dorset economy and a major local employer in Poole.  The Bournemouth & Poole College is a large further education college with an Ofsted Grade 2 (good), with outstanding elements in employer engagement, and an excellent reputation for delivering training and Apprenticeships to local businesses.
Sunseeker Awarded Best Production Motor Yacht
Sunseeker International are delighted to announce that the Sunseeker 28 Metre Yacht has won the 'Best Production Motor Yacht (24m to 40m)' category at the recent Asia Boating Awards 2012. The awards generated plenty of buzz, within both leisure marine media and regional business media. The Asia Boating Awards, now in its eighth year, is the region's most established and respected event of its kind. This year sees awards across 19 categories, showcasing Asian builders and International brands, as well as Asian regattas, marinas and yacht designers working in Asia. The pioneering Asia Boating Awards was the first official event to recognise the efforts and successes of Asian yacht builders. Created by Asia-Pacific Boating and China Boating magazines in 2005, the idea of the awards is to recognise the best of the Asian maritime industry.  Having won 'Best Brand Presence in Asia' at last year's award, The Sunseeker brand has continued its sponsorship and support of numerous events in Asia, and has actively taken part in some of Asia's most exclusive events.
Sunseeker Ambassador Shines in Music Competition
Local Bournemouth schoolgirl Iolla Grace, 13 year old classical singer has wowed the judging panel of the UK's biggest original music competition and sailed through the audition stage of Live and Unsigned. Iolla will be competing against the most talented bands and artists in the country at the Regional Final Show case of Live and Unsigned 2012 - all in a bid to make the grand final at the 02, London in July.  Iolla has performed during press and special client function days at the 2011 London and Southampton Boat Shows, supporting headline acts such as X- Factor finalist Rebecca Ferguson and Britain's Got Talent finalist Ronan Parke.  All the acts in the competition are battling it out for the chance to perform at Live Fest at The 02, London in July. The winners will be crowned the UK's best unsigned act. Prizes are also available in the Live and Unsigned competition including a £10,000 to be spent on development, £10,000 publicity investment and opportunities to tour the world and perform at various festivals and gigs.

Tiara Announces Summer Buying Event
Tiara Yachts today announced the launch of its most innovative and aggressive marketing event to date, the Summer Buying Opportunity Event which continues through September 4, 2012 on new production 2013 Tiara 3900 Open, Convertible and Sovran. These new Tiara Yachts have been re-energized and reinvigorated not only with new pricing but also with new features, technology and decors. Tiara has reorganized operations and streamlined its manufacturing processes to pass along unprecedented savings while preserving the renowned Tiara quality and brand.  During this Summer Buying Opportunity Event customers can realize savings of more than $178,000 .  Tiara’s commitment to quality and customer service remains unchanged but the standard features for the new reimagined 3900 series have expanded and will include: hardtop, painted brow, anti-fouling paint, choice of aft fold-down seat or live well, rod holders, flush floor box with macerator and drop curtain depending on the model. Since these are new production yachts customers can specify colors and choose their options to customize each boat.  Tiara’s Summer Buying Opportunity Event is supported by the Tiara University Rewards Program for dealers along with and extensive marketing programs in a variety of traditional and online media. Tiara yachts expects sales a boost in sales this as work of this innovative program reaches dealers and their customers.

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