Allure presents its new World wide web showroom. Founded in 2018, Allure original story starts in 2008 when Maurizio Marzocca is the chief designer of the Canelli brand. In 2018 a fortunate meeting between Marzocca, and business partners Raffaele Vitiello and Raffaele Donnarumma who run a boat refit and servicing business founded in 1995, lays the basis for Allure. The first project between the three partners is a ten meter sub-contracted sport cruiser for a South Italian customer. After that the basis for the first Allure 38 are made, with the first unit launching in April 2021. The Allure 38 available in three versions; Classic with line shafts, Comfort with stern drives, and Sport with outboards is immediately a success selling eight units in its first year of production. With this success Allure has in Spring started working for a new 45 flagship, followed by a smaller 35 project presented in September 2022. The new Allure web site only available in Italian language takes you around with the following buttons; Home, Chi Siamo (who we are), Allure 35, Allure 38, and Allure 45. Allure is also on social media with right top links taking you to its Instagram, Facebook, and YouTube pages.
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