March 1, 2014

blogger - European Design

It's been a growing standard since the eighties, and European and Italian design has been a changing moving forward factor to the looks and layout plans of cruising motor boats. The Americans at first snob out this design but then in the nineties they started to adapt the more curved euro looks, with the plans of the boats staying much with the American of open form in-order for space to look more abundant.
But then Genmar seeing the success of some European brands in the North America's created the Marquis brand, and recently Sea Ray joined this ship. See recent 350 Sundancer, 500 Fly and its just launched flagship the L650 Fly all pure European contenders. The L650 Fly is an impressive machine for it size offering a spacious plan see four cabins with no bunks and including a full beam amidships owners cabin. Its open plan galley and exterior spaces are also among the best in size especially to what regards the flybridge and fore deck arrangements.
These new latest Sea Ray are so much European that if anybody change's the badge to Raggio di Mare Italian translation to Sea Ray you would think they where a totally new brand made in Italy. It's fair to compete with Europe but is it worth to loose a long term identity for it. Some Sea Ray lovers might be gutted for this but it will be interesting to see the long term development of the American brand.

No comments:

Post a Comment