November 1, 2019

Sophisticated Marketing

The new Azimut S10 product video, created some negative comments on social media.  The video of one minute 33 seconds long, sees a girl doing naked art dancing and in between we see short shots of the super sport yacht, and then ending with it launching in speed nicely.  This is not the first time that video criticism has arrived, and with Youtube it is very easy to do it.  In the past I do remember a video for a new Princess yacht which looked like a short novel, having a similar negative critique. 
The Youtube platform has expanded the possibilities of boat builders to promote product endlessly for free.  Now in recent years we have entered a stage of sophistication marketing from the popular famous brands who are doing videos which match in quality and style those of high end cars. 
But do boaters really want this?  
The comments following the Azimut S10 and other similar videos is always that the viewers want to see more of the boat and learn about it, then an actual marketing ploy.  Sometimes it seems that marketers do not realize that social media is different to TV, as these launch model videos, do actually look like to be created for the old medium.  
It is to understand, that YouTube and the new modern social media medium is different.  Look at channels as Aquaholic, SuperYachtCaptain, BoatTube, MBY, NonSoloMare on the less sophisticated front, TheBoatShow and BoatTest on the sophistication side of things and others that I have forgot.  What one notices especially in the first group above is that they have basic filming done with a GoPro or two and similar set up.  But they do bring the viewers what they want to see and have a huge success. Viewers of Youtube and similar social media videos want content not a one minute impact video suited for a premium time television advert!  The numbers actually support a basic filming and a natural approach, and some of the above do have views in the thousand just after a day or two. 
To be fair I think Azimut knows about this, and did make walk through videos of its models.  Result the walk through video of the Azimut 60 has 150000 views, while the product only 11000.  Interesting numbers!  But can really a popular famous brand do without a sophisticated new model launch video.  Probably not, but toning it down a little, and showing more of the boat in navigation, something an owner rarely sees, and its features want do any harm.

October 31, 2019

Monthly News - October 2019

-pic of the month- Maritimo Wildlife Adventure

Azimut and Fratelli Italia Delfino Embark on Exclusive Roadshow

Fratelli Tallia di Delfino, the historical Biella woollen mill specialized in the luxury segment, and Azimut Yachts, by the Azimut|Benetti Group brand that builds luxury yacht from 10 to 38 meters in length, are pleased to announce an interesting partnership that illustrates the happy partnership of two forms of Italian excellence through a series of unique events. Both boasting the ‘Made in Italy’ production and international scope, these two luxury industry players represent a high point for Italy, bringing the art of Italian savoir-faire, a taste for beauty and the ongoing search for innovation to the best-known locations in the world of international yachting through an exclusive roadshow. At each appointment, guests will be able to enjoy a unique experience on board the prestigious Azimut yachts, where the brand’s signature design, innovation and elegance will meet the class embodied by the products made by Fratelli Tallia di Delfino. At each event, the Biella woollen mill will look back to some iconic styles in men’s fashion, in partnership with leading tailors who will offer their own take on them in a maritime setting. The most iconic and representative fabrics produced by Fratelli Tallia di Delfino will be chosen from the Gentleman’s Wardrobe selection and provide the inspiration for garments that best represent their individual characteristics.  Giorgio Marcarino, Fratelli Tallia di Delfino Sales and Marketing Director, commented: “Azimut Yachts is a leading luxury industry brand and we’re filled with pride to work with them. Through this partnership, we’ll accompany our guests to top Italian and international seaside resorts, plunging them into the unique lifestyle embodied by Azimut’s beautiful yachts. During this experience, guests will also have the chance to learn about Gentleman’s Wardrobe products, which are created for the world’s finest tailors and designers to interpret with their artisan expertise”.  Francesco Boromei, Azimut Yachts Marketing and Communication Director, continued: “Offering a bespoke tailoring opportunity enriches the experience we offer visitors and customers who come aboard our yachts. Arranging to have a succession of top tailors on board for each event, to promote the fine fabrics produced by Fratelli Tallia di Delfino, will be an unexpected surprise and, we’re convinced, a highly appreciated one”.  After the success of the Monaco Boat Show held from September 25 to 28 with the collaboration of Bottega Dalmut, whose founder Leonida Ferrarese drew on her experience and passion to offer an impeccable bespoke service of outstanding quality, Fratelli Tallia di Delfino and Azimut Yachts are now gearing up for the Fort Lauderdale event. The American event held from October 30 to November 3, 2019 will feature leading tailor Brent Lob of Q Clothier and represents a prime showcase for the US market.  Looking ahead to the coming months, Fratelli Tallia di Delfino and Azimut Yachts have put together a calendar packed with dates at top international boat shows in Düsseldorf, Miami, Cannes and Genoa.


Bavaria on Direct Course to New Financial Year

Business is running well at Bavaria Yachts, as summarized by the new management in Giebelstadt. All the planned restructuring milestones were met within a year. And upcoming projects, such as two new models for 2020, are also already planned. Michael Müller (CEO) and Dr. Ralph Kudla (CRO/CFO) have now strengthened their team with Jens Abromeit as the new COO.  Bavaria Yachts has begun the new production season with full order books. “The autumn trade fairs in the Netherlands, England, France, Italy, Norway and Germany began extremely well for us. Thanks to our new working hours model, which allows us to produce more boats in our winter peak season and deplete accumulated overtime hours in the summertime, we were able to optimize production and shorten delivery times. Furthermore, our restructuring measures in the shipyard are also taking effect. This results in a better handle on costs and quicker delivery of new boats,” reports Michael Müller, who has been the CEO of Bavaria Yachts since February 2019.  The management team has been reinforced by Jens Abromeit as COO. The experienced graduate engineer will support Michael Müller and Dr. Ralph Kudla as a director. “Jens Abromeit has a wealth of know-how in series production. We are thrilled to have him on board,” explains Michael Müller.  The existing product range has been reworked for the new financial year. The Cruiser line sailing yachts start the new season with a new design, while the S-line motorboats attract customers with an attractive Style package and a saving of 20 per cent on options included in the package. Likewise, the new sailing yachts Bavaria C45, C50 and C57 conquered important market segments in 2019. A new C-line sailing yacht and a new motorboat are already at the prototype construction stage.


Bertram Expands Into Outboard Sportfish Products

Iconic American boat builder Bertram Yachts is delighted to announce today that the company is planning to expand its range of offshore fishing boats to include a comprehensive lineup of outboard powered products.  Mark Paulhus, Bertram CEO, stated that “With the support of Bertram’s parent company, the Gavio Group, who also owns Italian super yacht builders Baglietto and CCN, Bertram plans to spend in excess of $15,000,000 on new product development over the next four years to expand our portfolio of products into premium outboard powered boats starting in the high 20 foot range”. Bertram has also indicated that the company will continue to invest in expanding production capacity at the company’s Tampa Florida facility over the next two years to support the expected increases in volume.  The company is currently wrapping up construction of the first 50’ sport express model which will debut at the Miami International Boat Show in February 2020 and will start introduction of the new outboard powered products at Ft. Lauderdale International Boat Show next year.  According to Tommy Thompson, Bertram’s V.P. of Sales, “The introduction of the new outboard portfolio will certainly allow Bertram to increase its North American presence by giving boaters an outboard option that lives up to the Bertram ride and quality that they have come to expect. As a result, we are also planning a significant expansion in our dealer sales channel over the next 12 months”. Bertram’s inboard diesel powered 35’ bridge and 61’ convertible models have done particularly well in international markets with products delivered to Europe, Asia, Central America and the Caribbean over the last year. Thompson further stated that “There is also a strong international and domestic interest in Bertram’s new 50’ open and sport express inboard diesel models and the company has already started taking orders for these products”.  Bertram has indicated that they are in the process of signing an exclusive outboard engine supply agreement with Mercury Marine. According to Paulhus, “Our partnership with Mercury will allow us to achieve the level of boat, engine and systems integration excellence necessary to ensure that the new Bertram models deliver the product performance and reliability that the company has long been known for”. Bertram Yachts continues to be an innovative manufacturer, inspired by tradition but always pushing to be a little bolder and drive a little further. The company believes that the no-compromises approach to boat/engine integration, along with premium construction materials and manufacturing techniques, will deliver a class-leading boat to the market. Randy Caruana, Mercury Marine Vice President of Sales said "We are excited to work closely with Bertram as they develop their new outboard-powered offering. Bertram's designs combine both modern luxury and sophistication making this an ideal partnership for both companies."

Bertram Rendez-vous

Bertram thanks again the amazing sponsors and those that attended its Summer rendezvous this year. Bertram is already preparing for next year and there are rumors of a Rendezvous in Tuscany.  As a reminder, all the registrants from this year to be on the look out as someone is going win a trip for two to Tropic Star Lodge.


Dutchcraft Nominated for Powerboat of the Year

Dutchraft DC56 has been nominated for European Power Boat of the Year 2020. The judges expert yachting journalists and editors representing over a million readers worldwide have been blown away by the innovation and design approach we brought to the DC56.

Dutch Craft and Jon Olsson

Red Bull athlete and entrepreneur Jon Olsson couldn’t resist trying out the DC56 in Monaco. One of the “most unique and innovative boats” he has seen, the Swedish yacht enthusiast loved the cool design and colour scheme, but the space and clever layout really won him over.


Feadship Celebrates Seventy Years With Jewels in the Crown

After making its shimmering debut in Monaco, the phenomenal composition in glass known as The Jewels in the Crown is now making its way across the Atlantic to be presented at the Fort Lauderdale Boat Show. Feadship’s majestic tribute to the boundless imagination of its clients features well over 300 of the 450-plus Feadships launched over the past seventy years since the brand was launched in 1949.  Like precious gems, no two Feadships are the same and each is a work of art. This industry-defining fact was the inspiration behind the glittering The Jewels in the Crown presentation, a pure custom creation made to mark the 70th anniversary of Feadship’s foundation.  The product of many months of design and development, the display comprises hundreds of individually pressed pieces of circular glass, each containing a Feadship profile that was screen-printed on the glass by hand. A kaleidoscope of colours and gradations reflects the changing hues of the water as seen from a moving yacht, while the different sizes represent the various dimensions of Feadships.  Visitors to the Monaco show were stopped in their tracks by the spectacular first impression made by the overall piece, then paused to find their favourite Feadship among the featured fleet. ‘Spectacular’ and ‘breathtaking’ were just two of the superlatives regularly overheard by those manning the Feadship stand. In addition, a number of owners were presented with their very own ‘jewel’ in Monaco, custom-made to feature their Feadship.

Feadship Journey in History

Feadship is delighted to share a brand-new film that captures the journey of Feadship and its clients over the ages. As well as featuring previously unseen archive footage, the movie goes behind-the-scenes at the Feadship yards and takes you on board various awesome Feadships in a unique way.  The movie covers the excitement of the earliest days of Feadship after its formation in 1949. It shows how a signature Feadship style and way of working developed over the years, and how the concept of pure custom creation transformed the superyacht world forever.  Discover how owning a Feadship became a badge of honor among those who appreciate the very best things in life and why so many clients say that building a Feadship is every bit as inspiring as sailing on the finished result.


Ferretti Custom Line Receives Prize in America

Custom Line 120’, the first to be signed by Francesco Paszkowski Design, confirms its place as a masterpiece of Yacht Design also in America, winning a new recognition at the International Superyacht Society Design and Leadership Awards.  The Design and Leadership Awards, now in their 29th edition, are organized every year by the International Superyacht Society. The awards are assigned by the major players in global yachting to entrepreneurs, designers and builders who make the greatest contribution to elevating the sector’s standards.  At the gala dinner, which was held at the Broward Center for the Performing Arts in Fort Lauderdale, Custom Line 120’ “Vista Blue” received the prize for “Best Power Yacht” in the 24 to 40 metre category thanks to its score in seaworthiness, comfort, safety and customization, which have always been in the DNA of Custom Line.  Built in cooperation with the Product Strategy Committee chaired by engineer Piero Ferrari and Ferretti Group’s Engineering Department, it is the first Custom Line to be signed by Francesco Paszkowski Design. The project proposes an aesthetic canon inspired by utmost formal elegance in which the external design dovetails into the interior decoration. The profile is sleek and powerful: taut lines run from the stern to the forward area, generating a spectacular alternation of materials and colours in the light structural surfaces and dark tinted windows.  Stefano de Vivo, Chief Commercial Officer of Ferretti Group, commented: “This award is a powerful symbol of the recognisability of the brand also in the American market. If there is a yacht that deserves this recognition, it is the Custom Line 120’, which for us represents having met a real challenge. In fact, during the design phase, we deliberately chose to focus on innovation and design, by partnering with the Francesco Paszkowski firm for the first time, re-elaborating the style and elements of automotive design and residential architecture. Special recognition goes to the enthusiasm and competence of the whole Custom Line team and workers, without whom we would never have achieved such fantastic results.”  Testifying to the popularity of the Ferretti Group yachts, Custom Line was among the finalists also with the Navetta 42 Four Flowers III in the “Best Power Yacht” 40 to 65 metre category; while the Riva 110’ Dolcevita was nominated in the category “Best Power Yacht” from 24 to 40 metres.

Ferretti Group New Orders Totaling More then 465 Million Euros

At the conclusion of the European season of boat shows and summer events, the Ferretti Group announces that it has collected new orders totaling more than €465 million, in the first 9 months of 2019 (+ 18% vs. first 9 months of 2018). Among these, the Ferretti Security Division collected new orders for marine security and patrol vessels equal to about €20 million.  These positive results have benefited from the launch of five new models under the Riva, Pershing, Ferretti Yachts and Custom Line brands, as well as from the relaunch of the Wally brand, which Ferretti Group acquired in April this year. In particular, our first serial model under the Wally brand, the 48 Wallytender, that was launched during the Cannes Yachting Festival in September 2019, has already registered orders for seven units and ther Ferretti security Division (FSD) was recently awarded a contract to supply 16 coastal patrol boats to the Arma dei Carabinieri.  The Group’s Chief Executive Officer, Alberto Galassi, commented on the results as follows: “I am very proud of the results achieved; these numbers seems to confirm our strategy of continuous renewal of our product range, our purchase and development of an exceptional brand such as Wally, and our expansion in the synergistic and a-cyclical FSD business, which is now beginning to see significant results after its start-up phase”.

Ferretti Group Convergence 2019

For once, what happens in Vegas won’t stay in Vegas. Instead, it will spread across the globe in the form of greater experience and enhanced expertise, as Ferretti Group’s captains and chief engineers do their essential work. “Convergence” will take place among the bright lights of the American city from 22 to 25 October. It will provide an opportunity for the captains and chief engineers from the Group’s ships and other vessels to hear the latest news and learn about key technical matters.  More than 100 captains and chief engineers from all over the world will take part in the packed schedule of activities at “Convergence” 2019.  In a number of dynamic, stimulating sessions, they will get the chance to share know-how and take an in-depth look at technical matters, during interactive debates about topical issues in the field. The participants will play a core role as they share their ideas, experiences and suggestions. They will steer and run the technical sessions themselves.  Once again, a hugely important contribution will be made by technical input from Ferretti Group’s experts and leading partners such as MAN, MTU, Naviop-Simrad, Rina, SIDE POWER and Volvo.  Complementing the time in the classroom will be the ever popular and profitable team building activities, which on this occasion will take place in the breathtaking landscape surrounding Las Vegas. Enthralling challenges and opportunities to mingle will help to bolster the sense of team spirit.  Every year, “Convergence” reaches new heights with its training programme and underlines just how essential a contribution it makes to the proficiency of Ferretti Group professionals, who offer owners unique, thrilling experiences on the waves every day.  “'Convergence' is a crucial event for a Group like ours, whose strengths lie in innovation and technological research. The captains and chief engineers are Ferretti Group’s crowning glory, and they are universally acclaimed for their expertise and prowess,” stated Stefano de Vivo, Ferretti Group’s Chief Commercial Officer. “The growing success of our vessels goes hand in hand with the reliability and mastery of these accomplished professionals, thanks to whom owners are able to make the most of the many benefits offered by Ferretti Group, from fantastic nautical experiences to comprehensive after-sales services”.

Ferretti Launches New World Wide Communication Campaign

Ferretti Yachts, the historic Italian luxury yacht brand and leader in the nautical industry worldwide, has launched a new communication campaign that reaffirms its brand positioning with a more intimate language and a lifestyle allure that has always distinguished its timeless elegance.  The campaign, using a multi-subject format that will appear in the most important magazines worldwide, interprets the new Ferretti Yachts philosophy and its way of living the sea, bringing along a world of stories and emotions in a personal, intimate space that travellers can make their own, even away from home.  The ultimate protagonists are the yacht, the sea, and the journey, along with the beauty and exclusive design of the product. For the first time with a new and unique interpretation, the journey becomes experience, a moment of personal life in which the search for absolute wellbeing takes precedence over the destination.  The key visuals of the campaign are photographs by Lucio Gelsi, who with prestige, exclusiveness, and elegance, depicts a lifestyle that is entirely experiential and emotional, through a portrait of women who live the Ferretti Yachts environments to the fullest, enjoying the pleasure of the kind of domestic warmth that only a home can give. This is the brand’s promise today, summarised in the slogan “Just like home”.  Choosing Ferretti Yachts therefore means being inhabitants of the world while enjoying the utmost mental and physical wellbeing that only Ferretti Yachts can bring to life, wherever you may be.  With this campaign, created by the award-winning international agency Lorenzo Marini Group, under the creative direction of Lorenzo Marini himself and his team, Ferretti Yachts has embarked on a strategic and creative path that enhances and elevates the brand image internationally.


Hatteras Club Event at New Bern, North Carolina

The owners of a wide variety of Hatteras and Cabo models converged on Hatteras World Headquarters in New Bern on September 27 and 28 for a fun-filled weekend celebrating six decades of the iconic Hatteras brand.  The agenda for the VIP event included tours of the Hatteras and Cabo factory, including a sneak peek at the all-new GT65 Carolina model currently in build. Hatteras Yachts’ factory leadership team proudly presented the different stations on the manufacturing line from lamination to assembly to paint, pointing out all the technological advances and innovations that make Hatteras and Cabo yachts stand out from the competition.  Persimmons Waterfront Restaurant in downtown New Bern once again was transformed into the Hatteras Club, right down to logo umbrella tables on the back deck overlooking the river. Featuring signature cocktails, locally sourced Carolina cuisine, casino gaming for charity, and music by Vegas’ best Sinatra impersonator and seven-piece band Seven Til Sunrise, the “Clubhouse” was the place to be for relaxing, dining and dancing during this exclusive event.  On Friday evening, six striking Hatteras Yachts, including the 105 Raised Pilothouse, M90 Panacera, M75 Panacera, M60 Motor Yacht, GT59 Hatterascal and the GT45X, along with the new CABO 41, paraded past the Hatteras Club. Fireworks exploded across the night sky as these beautiful yachts, lit up with colorful LED lights, showed off their lines to wild applause. On Saturday, all the new boats were available for sea trials by our Hatteras Club guests.

Hatteras Club Weekend in Fort Lauderdale

In September 2017, Hatteras held its inaugural Hatteras Club Weekend for owners and prospective owners at Hatteras World Headquarters in New Bern, N.C. This year, we changed the venue for the event to the Hatteras Yachts Sales Office at the iconic Pier Sixty-Six Hotel and Marina in Fort Lauderdale, Fla., on September 21-22. There were seven Hatteras models ranging from 45 to 90 feet in the water available for tours and sea trials, along with fantastic food and entertainment.

Hatteras All Systems Go

The Hatteras and Cabo factory in New Bern, N.C., quickly resumed operation after the September storm that regrettably caused flooding in much of the area, and none of the boats under construction suffered any damage thanks to the staff's thorough preparations.

Hatteras at Sixty

This year marks the 60th anniversary of the iconic Hatteras Yachts brand, which pioneered the use of fiberglass for recreational boats over 40 feet.  Until the Post-World War II era, most small recreational boats were made of wood. Then, in the 1950s, a few manufacturers of sail and powerboats began to experiment with building them out of woven, fiberglass-reinforced plastic (commonly known today as “fiberglass”), which had been developed by the Owens Corning Company in 1932. However, many marine industry leaders remained highly skeptical about using the material for boat building. “If God had wanted us to build fiberglass boats, He would have made fiberglass trees,” was the saying commonly heard around the docks in those days.


Hylas Announce New Partnership

On the opening day of the 50th Annual United States Sailboat Show, Hylas Yachts and David Walters Yachts jointly announced their new partnership and the appointment of David Walters Yachts as the brand's North American sales representative. The partnership between Hylas Yachts and David Walters Yachts is the result of a long-standing relationship between the brand and the brokerage. Since the early 2000’s Hylas Yachts and David Walters Yachts have collaborated on numerous new build projects, brokerage listings, and support for Hylas owners, with the new partnership, the Hylas Sales Team will include Kevin Wensley, Sales Director for Hylas Yachts; Josh McLean, President of David Walters Yachts, and Senior Yacht Brokers George Eberhard and David Powers.


Jetten Sold to New Owners

Jetten Jachtbouw shipyard is sold to new owners MSAR of Malta.  The Malta-based group of companies MSAR, owned by Jack Wijnants, has completed the purchase of Jetten Jachtbouw shipyard. MSAR builds 15 to 42-metre patrol, rescue and multi-purpose boats. In addition, the group owns luxury catamarans brand AmaSea Yachts, and has now added Jetten Jachtbouw to its asset portfolio.


Maritimo Wildlife Adventure

Internationally renowned and award-winning wildlife and underwater photographer American Tom Campbell and his film making partner Beth Davidow have travelled the world capturing amazing film and images of nature at its best. Their underwater work with sharks, manta rays and other sea life is legendary. The couple is planning the next stage of their exciting lives aboard their new Maritimo M51 motor yacht which gets delivered to them early in 2020. Their yacht will take them to many isolated and exotic locations where they will continue their filming work. Tom and Beth told their story while on a visit to the Maritimo plant on Queensland's Gold Coast last week to inspect their partly build yacht. The link provided shows images of the couple at the Maritimo plant and in various locations around the world while they work. True adventurers.


Monte Carlo Yachts Exclusive Presence in Czech Republic

An exclusive event was organized by Aventura Boats, MCY’ official dealer for Czech Republic, in collaboration with other internationally renown luxury brands on Thursday 24th October. The Natuzzi Store in the SOHO Interior Center in Brno hosted cruising enthusiasts giving them the opportunity to discover the elegant and sophisticated models of Monte Carlo Yachts.


Moonen Nominated in ISS Award

Moonen Yachts announces that the 36m steel-aluminium motor yacht Brigadoon is a finalist in the International Superyacht Society (ISS) Awards 2019. Nominated in the category Power 24-40m, the Moonen team will be present at the awards ceremony in Fort Lauderdale on 30 October 2019.  Delivered to her owners in 2018, Brigadoon is the first hull in the Moonen Martinique line and features exterior design and naval architecture by Réne Van Der Velden and Diana Yacht Design. She is nominated in the category of Best Power Yacht 24-40 metres, a true testament to Moonen’s commitment to building Dutch-quality, oceangoing motor yachts.  The 36-metre motor yacht Brigadoon is the first yacht built on the semi-custom Martinique platform. Both the Italian studio of Nauta Design and the London-based design team of Studio Indigo are responsible for her interior design of Brigadoon. The Moonen Martinique is one of four of Moonen’s superyacht platforms centered on spacious lay-out, proven performance, excellent sea-keeping and the freedom of customization.  The ISS Awards 2019 nomination follows Brigadoon’s previous win earlier this year at the World Superyacht Awards, taking the title of Best Semi-Displacement Yacht in the 33-39.9-metre category. Talking of the continued recognition of Brigadoon in the superyacht industry, CEO of Moonen Yachts, Johan Dubbelman, says: “The nomination of Brigadoon for best yacht in her size class in the ISS Awards is an honour for the whole Moonen team. Brigadoon is a fantastic example of the exceptional craftsmanship of Moonen Yachts, and our determination to keep pushing our brand to new heights. We look forward to attending the awards ceremony in Florida, and are excited to showcase the future of Moonen.”


Tecnorib Arrives in Oceania

The international expansion of TecnoRib, the official licensee of Pirelli brand inflatable boats, continues with the signing of an agreement for the official distribution of its ribs and jet tenders in Australia with Barbagallo Marine, the consolidated Australian dealer for important yacht brands. “Operating on an increasingly global market requires a broad-based presence in multiple geographical areas”, said TecnoRib Managing Director Gianni De Bonis, the day after the signing of the partnership agreement covering distribution in Australia with Barbagallo Marine. The agreement represents a new step forward in TecnoRib’s increasingly wide-ranging, carefully defined and articulated internationalisation strategy, following on from partnerships recently set up in Europe (Spain, UK and Montenegro), Asia (Thailand) and Central America (Santo Domingo, Haiti and Puerto Rico). Barbagallo Marine is part of Barbagallo Group, a leading luxury car dealer on the Australian market. Established in 1967, it became a benchmark for customers of the world’s top car brands, including Rolls Royce, Ferrari, Maserati, Lamborghini and Aston Martin. Leveraging the extraordinary success of the luxury sector, the company went on to create a diversified portfolio and in 1997 set up Barbagallo Marine, which represents Sunseeker on the Australian and New Zealand markets and, since 2019, Sanlorenzo yachts. Barbagallo Marine will handle the distribution of the entire TecnoRib range and an outboard version of the new Pirelli 1250, with a deck layout specially designed for the Australian market, without aft sunbeds. The new model will be availble in outboard and inboard-outboard versions.


Viking Forty Year Club

Forty years ago Faye Pharo handed Al Uhl an application to be a carpenter during Viking's pivotal years. Al's reputation gained traction and soon he was installing interior furniture, galley components and headliners. During a downturn in the economy, Al feared for his job but instead was transferred to the R&D Department learning from Viking Pioneer, Bobby Walker. As the pace at Viking gained momentum, Al expanded his role. "I benefitted from constant mentoring from Bill Healey, Bruce Wilson, Rudy Dalinger and Bobby," says Al, now the Vice President of Manufacturing.  "There is a mindset around here that I picked up early. Bill Healey has always been about making things better. He's a problem solver. He said he didn't need to know everything but only how to get something done. To be part of this can-do attitude is how we make a better boat every day. It's the attitude I want in all the people I work with. Knowing that Bill had faith in me is why I see myself doing this for a long time to come."

Viking Be a Hero

Team Matt Uhl didn't let a little rain dampen their spirits at the 9th Annual Hero Walk and 5K Run in Ocean City, New Jersey. Matt, a Rowan University student was heart breakingly killed in 2013 after being hit by a drunk driver. His 32-strong support team proudly participated in the John R. Elliot Hero Campaign's event for designated drivers to prevent drunk driving tragedies. They raised almost $15,000, and for the 7th year in a row claimed the title of Top Fundraising Team. Honorary Marshalls of this year's walk were Matt's dad Al Uhl, Viking's Vice President of Manufacturing, along with Viking's President and CEO Pat Healey and wife Leanne.


Wider Cycle with Champions 2019

On behalf of Wider Yachts, Marcello Maggi is taking part in the Cycle with the Champions event from Friday 18th to Sunday 20th October.  The 151 mile journey will see him cycle from the truffle centre of Italy to the finish line in the French Riviera. He will begin the challenge in Italy, the route will see the team undulate through stunning Italian and French landscapes, take in breathtaking views and accomplish challenging climbs before reaching the magnificent Monte Carlo. We are raising funds for Caudwell Children, who provide family support services, equipment, treatment and therapies for disabled children and their families across the UK. They also run Enable Sport programme for talented disabled athletes and have recently open The Caudwell International Children's Centre is the UK’s first independent purpose-built centre, dedicated to multidisciplinary autism diagnosis, support and research. The charity’s management and running costs are covered by a kind benefactor so that every donation made will go directly to the children they help.  Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving they'll never sell them on or send unwanted emails. Once you donate, they'll send your money directly to the charity. So it's the most efficient way to donate - saving time and cutting costs for the charity.


Wim Van der Valk Order Update

Premium Dutch motoryacht builder Van der Valk enjoyed a very successful Cannes Yachting Festival. Its newly delivered Raised Pilothouse Jangada was one of the stars of the show, as was the launch model in the revolutionary BeachClub range, which won a coveted World Yachts Trophies award in Cannes. The yard has also just received a new order for a 26-metre Raised Pilothouse and started construction on the first Modern version of its successful Flybridge range.  The last item of news currently from Van der Valk is that the yard has successfully completed and delivered a 27.45-metre project on behalf of LeVen Yachts. This custom build is now on her way to Fort Lauderdale to be exhibited at the show.

October 30, 2019

New Model: Formula 380 Super Sport Crossover

Formula present the new 380 SSC, which continues the American builder open-bow, full-cabin Crossover legacy, now six models strong, from the 330 CBR to the 430 SSC/ASC.  The 380 Super Sport Crossover bloodline is evident in its SmartZone design that utilizes every space for a variety of entertainment possibilities. The single level deck offers a seamless transition to the bow from the full-width hardtop with top-to-bottom windshield and exclusive sliding bow window. Triple command seating, two distinct lounge areas aft plus the outdoor kitchen bring the full Formula experience, from exhilarating ride to easy conversation. For relaxing at the sandbar or cove, head aft to the convertible rear-facing sun lounge and available hydraulic or stationary extended swim platform with available platform entertainment table.  The 380 Super Sport Crossover cabin provides a completely residential experience with convertible dinette to sleeping berth plus aft stateroom bed, stand-up head compartment and lower kitchen with sink and microwave.  The 380 Super Sport Crossover incorporates FAS3Tech multi-step hull technology with a molded structural grid to deliver the sure-footed performance that is a Formula hallmark. 
Technical Data:
LOA - 12.37 m (40.7ft) with extended bathing platform
LOA - 11.58 m (38ft) without extended bathing platform
Beam - 3.50 m
Draft - 1.04 m
Displacement - 9616 kg
Fuel Capacity - 946 l
Water Capacity - 162 l
Accommodation - two plus two berths
Engines - 2 x Mercruise 8.2l Mag 430hp, Mercury Racing 520hp 
Propulsion - Mercruiser Bravo III dual propeller stern drive
Hull Shape - deep Vee with 21 degrees deadrise aft
Certification - NMMA

October 29, 2019

Project: Maritimo M72 One

Maritimo One is the new custom program which involves three models M51, M72 and M78 of the down under Australian yacht builder.  In the M72 Sport Flybridge Motoryacht is the culmination of ideas from the Maritimo design department and a New Zealand based three-time client, who’s needs required a vessel capable of battling oceans in New Zealand’s North, in pursuit of prize fish.  The degree of customization Maritimo One has provided this customer incorporates over two hundred non-standard options with modifications to the hull’s running surface, transom, tank capacities and engineering, requiring fully customized weight studies and hydrostatic reports. These hull modifications have formed a craft ideal for backing up on fish in testing conditions, whilst still embracing Maritimo’s tried and tested hull and engineering design and expertise.  Modifications to the vessel did not stop at water level, as the extended water line incorporated a fully custom sport cockpit with live wells, bait tanks, mezzanine cockpit configuration, and other specialized fishing options.  Above deck in the flybridge, a modified hardtop has enhanced window openings and rear sight lines with a further customised helm pod and seating to the flybridge aft deck. The Maritimo M72 will feature a three double cabins lower deck with full beam midships master cabin.  

October 28, 2019

New Model: Esposito Positano Open 38

Esposito is a builder from Naples which builds traditional looking Gozzo cruisers from 23 to 38 feet, and here it presents the new 38 Open.  Launched in 2018, the Esposito Postiano Open 38 made it's international debut in 2019, and comes from a design of VentiMaree.  The Esposito Postiano 38 Open while having hull lines fully printed in Gozzo tradition, features as the name says an open main deck fully designed for entertainment, with a central console station, walk around deck, and aft sun pad.  Inside the Esposito Positano Open 38 can sleep up to four persons plus an additional two in a convertible dinette.  The Esposito 38 Open is the third version of the 38 hull which features Cabin, and Cabin SD versions.  The Esposito 38 Open can be powered by twin engines up to 370hp with line shaft propulsion.
Technical Data:
LOA - 11.50 m (37.7ft)
Hull Length - 9.99 m
Beam - 3.85 m
Draft - 0.80 m exl props
Displacement - 8000 kg dry
Fuel Capacity - 600 l
Water Capacity - 180 l
Max Persons - 12
Accommodation - four plus two berths
Engines - 2 x 370hp diesel
Propulsion - line shaft
Speed - 33 knots max 28 knots cruise
Hull Shape - modified Deep Vee
Construction - fiberglass with teak deck
Project - VentiMaree Yacht Design
Certification - CE B12 / C16

October 27, 2019

Rizzardi New Web Site

Rizzardi presents its new web site.  Founded by Gianfranco Rizzardi in 1974 it started first as a boat support service structure in the central and South Tyrennian sea.  Still keeping its important service structures, Rizzardi eventually moved into construction in 1978 launching its first model the Rizzardi 40 in that year, with a range that expanded to include the 50 and 45 CR in both open Day and Fly flybridge models by the end of the eighties.  In 1993 Rizzardi was the first to start making group in Italy when he took over the then financially stuck Posillipo.  A legendary brand, Posillipo was founded in 1942, with its glorious legendary wooden story starting with the sport boat runabout models, moving to the fiberglass 42 Martinica and 47 Tobago flybridge cruisers, and then to the Technema series as designed by Zuccon which debuted in 1978 and put motor yachting into the future.  An important note is that the Rizzardi and Posillipo connection did exist before the yard became one in 1993, as even the hull shapes of the first Rizzardi models evolved from previous Posillipo Martinica and Tobago models.  Rizzardi currently features two brands; Posillipo and Rizzardi open; with the new web site currently focusing on two models from the Rizzardi line the 48 IN, and the new InSix.  Rizzardi new web site takes you around with the following buttons; InSix, 48 In, Made in Italy, Tradition, Custom Made, and Quality. 
Production History:
40 1981-86
40 Fly 1985-88
40 Day 1987-94
50 Fly 1988-90 (7)
50 Day 1990-99 (10+)
45 Day 1991-2000 (20+)
53 Top Line 1992-2002 (10)
CR 60 1997-2000 (4)
50 Top Line 2000-2010 (60+)
63 Top Line 2002-12 (27) includes HT
73 Hard Top 2003-12 *project 73 Top Line
45 Incredible 2004-12 (37)
63 Hard Top 2005-12 (27) includes TL
55 Incredible 2008-12 (5)
50 Incredible 2011 (1)
48 In 2016-20 (6)
PR5 2018- (3
InSix 2019- (12 *project Inc 62 
InFive 2020- (13
GR SessantaTre 2022- (3

October 26, 2019

New Model: Pearl 95

To celebrate its twentieth anniversary Pearl launched its new flagship and largest build to date with the Pearl 95. The Pearl 95 continues the successful design collaboration between Bill Dixon responsible for the exterior and naval architecture, and Kelly Hoppen who designs the interior and  takes care of decor. The Pearl 95 is innovative and ground-breaking even more to its smaller sisters, with Bill Dixon offering a modern designed two and half raised pilot house super yacht. The new Pearl flagship enters the British boat builder also into that magical 28 to 29 meter over-all size, with a hull length less to 24 meters which allows for the super yacht to enjoy smaller motor yacht legal status and be allowed to be piloted with a standard yacht master licence.  The Pearl 95 is offered in four or five double cabins layout versions, with an owners stateroom on the forward part of the main deck, with the optional layout replacing the big VIP midships suite, with two VIP rooms.  Crew space is for five persons in three cabins located forward, two shower heads and direct access from the galley on the main deck.  The Pearl 95 is standard powered by twin Cats 1925hp, with optional MTU 2400hp, or 2600hp engines.     
Technical Data:
LOA - 29.22 m (95.9ft)
Beam - 6.7 m
Draft - 2.06 m
Displacement - 95 t unloaded
Fuel Capacity - 10000 l
Water Capacity - 1600 l
Accommodation - eight guests in four cabins, or ten guests in five cabins, five crew in three cabins
Engines - 2 x Cats C32 1925hp, MTU 16V M96 2400hp, 16V M96L 2600hp
Propulsion - line shaft
Speed - 28 knots max 18 knots cruise
Range - 380 nautical miles at cruise
Project - Bill Dixon exterior design and naval engineering, Kelly Hoppen interior

October 25, 2019

Project: Wally 165 Wallypower

Ferretti Group and Wally are pleased to unveil the brand’s latest showstopping concept, the 165 Wallypower, which is the result of a unique collaboration between two creative geniuses whose reputations are truly stellar. For the first time, Espen Øino and Luca Bassani have creatively come together to design a fast open super sport yacht that will change the way the world sees Mediterranean cruiser yachts forever.  The 165 Wallypower is unmistakably a thoroughbred from the Wally stable, displaying performance and efficiency, an affinity with the sea and a piercing bow to effortlessly cut through waves. Inspired by the radical look of the 118 Wallypower, one of Wally’s first breakaway power boat creations, Øino took the essence of Bassani’s vision and transmuted it into this completely new category for the brand. The result is a Mediterranean cruiser that is fast, effortlessly cool and contemporary.  The 165 Wallypower is the first power super sport yacht concept to be released by Wally since it became a part of Ferretti Group this year, and its innovative nature is testament to why the two major yachting brands are so well aligned. The essence of any Wally is its innovation and power to surprise. As a category that has seen a lack of modernization over the decades, the fast open yacht market was ripe for an overhaul. Owners wanting a modern, medium-range Mediterranean cruising yacht to take them quickly and comfortably between glamorous destinations need look no further.  Øino’s 165 Wallypower concept incorporates features that are distinctively “Wally”, and previously unseen on Mediterranean yachts: uncluttered lines and open decks with a sharp, angular look; a large interior volume made possible through smart naval architecture and design; a sprawling outdoor space with natural flow to the interior for an “indoor-outdoor” lifestyle; and a sense of always being close to the water. The 50-metre superyacht has a tonnage of 499 GT, yet offers a superior feeling of space and many elements typically expected on a larger vessel. The 165 Wallypower’s standout features are plentiful, in particular the owner’s stateroom location on the main deck, providing privacy and space not usually afforded to owners of yachts this length. A further four ensuite guest cabins are found on the lower deck, alongside the crew and service area towards the bow.  Amidships on the main deck is a large saloon and dining area with double fold-down balconies, leading seamlessly to an outdoor dining space and swimming pool flanked by large sunpads. Port and starboard staircases take guests to the water’s edge with a beach club featuring U-shaped seating and large, fold-down bulwarks to extend the deck beyond the sides of the hull.  Typical of Wally’s signature look, railings and deck equipment are kept to a minimum, giving a sense of space and serenity. Glass replaces solid exterior bulwarks where possible, to maximize the feeling of closeness to the water, and tenders are stored in a concealed garage beneath the foredeck, which is uncluttered and vast.  The sundeck extends a full fifteen meters, unheard of on a yacht of this size and type. At the top of the staircase from the glass-encased bridge, a large raised settee offers an excellent vantage point for owners and guests while underway, and a central U-shaped bar is fully protected from the elements by a large hardtop and high glass bulwarks. A wide sunpad to the aft of the sundeck commands near-panoramic views of the water for the perfect relaxation spot. The 165 Wallypower delivers the assured seakeeping that one would expect of a Wally yacht. Slamming is the bane of many an owner’s life when it comes to fast open yachts but, thanks to the exceptional naval architecture expertise put to use in the superior hull form of the 165 Wallypower, it pierces the water effortlessly without a bump or roll.  With diesel engines and waterjet propulsion, the planing 165 Wallypower is expected to be capable of reaching 30 knots, making it the perfect way hop between Monaco and St Tropez or tour the coast of Sardinia, for example.

October 24, 2019

New Model: Prestige 590S

Prestige present the new 590S, a sporty, elegant sport yacht featuring a large, electrically controlled opening sunroof over the saloon, as well as a sport bridge.  All the values of Prestige are concentrated in this model with her elegant, sporty lines and yet offering three double guest cabins, including of which is an owners master cabin with separate entrance. The 590S stands out with her dynamic and refined design, by Garroni.  Her powerful hull ensures reliable handling at sea. Immense windows feature prominently in the wide, elongated hull.  The Prestige 590S benefits from an optimised engine and control system with Cummins 600hp twin engines equipped with Zeus po drices. This configuration inherent to the tapered V-shaped hull enables facilitated handling by joystick. This ideal pairing of hull shape and propulsion system reduces noise and vibrations, as well as the fuel consumption of the boat. 
Technical Data:
LOA - 18.7 m (61.4ft)
Hull Length - 16.4 m
Beam - 4.84 m
Draft - 1.35 m
Displacement - 19218 kg light 27194 kg loaded
Fuel Capacity - 2200 l
Water Capacity - 760 l
Accommodation - six berths in three cabins, one crew cabin berth
Engines - 2 x Cummins QSC 8.3 600hp
Propulsion - ZF Zeus pod drives, or V-drive line shaft
Speed - 29 knots max 23 knots cruise
Range - 270 nm at cruise
Construction - Isophtalic gelcoat with infused fiberglass
Project - Garroni exterior and interior, JP Concepts naval architecture
Certification - CE B-12, C-14

October 23, 2019

Improve-it = Apreamare 48

During late Spring 2019 Apreamare launched its first fly version for the Apreamare 48 model.  This unique one off Apreamare 48 was a special order from a Japanese client, who also had the traditional gozzo inspired cruiser painted in a peach color.  The flybridge of this Apreamare will feature a staircase to starboard with the layout of the bridge being a free open space affair with a helm station to port side.  Launched in 2006 from a design of Brunello Acampora Victory firm the Apreamare 48 is a non stopping success for the Sorrento boat builder,  The Apreamare 48 offers three cabins sleeping seven persons, and the choice for a single berth crew cabin aft.  Power comes from twin Volvo 600hp which reach top speeds up to 31 knots and a cruise of 26.