July 28, 2019

Web: Bertram New Web Site

Legendary boat builder Bertram founded in 1961 updates its website to a fresher platform. The story of Bertram starts in 1960 when the 31 Moppie is launched and raced by Richard Bertram during the Miami Nassau winning the event in one of the worst sea conditions in the race history and setting a new record of under four minutes to the previous one.  It is a year later to this that Richard Bertram presents the fiberglass build 31 Moppie a production run of the racing prototype 1960 model which was build of wood.  After the launch Bertram becomes a division of Nautec, a change of ownership follows in 1968 becoming part of the Whittaker Corporation, in 1985 Investcorp buy 45% share interests and finalizes a full purchase in 1987, in 1989 New York investment company G.L Ohrstorm buys the brand, 1992 sees Gruppo Varasi take over, Intek buys the company in 1997, and then Ferretti Group take over in 1998 till 2015.  Gavio the new owners purchase Bertram the brand in 2015 and since then bought a new Tampa Florida location.  Apart from the 1960 legendary start win Bertram has had many highlights in its years from winning races; 1962 Miami Nassau, 1964 Viareggio Bastia, 1965 Cowes Torquay and Miami Key West, all these with Richard on the helm who retires in 1966 but returns for a small stint in the 1969 Miami Nassau.  Other Bertram highlights are the numbers of its construction building its thousand hull in 1971.  Bertram has also had important flagships in its run from the 58 Convertible launched in 1977 with an aluminum super structure, the 72 Convertible in 1989, and the 800 in 2010.  Bertram has also presented some models which are still regarded as benchmarks in its career from the 1960 31 which was the first model of the brand,  to the 28 launched in 1971 built in 2200 units, to the 1981 launched 54 which sets a bench mark in 50 plus feet sportfish yachts.  Currently Bertram has three models a 35, a 50 in preparation to be presented in 2020, and a 61 which was launched in 2018.  Bertram new website takes you around with the following buttons; Yachts, Legacy, News and Events, Service, Contact, and Store.  Bertram new site also features links to its socials hubs; Facebook, Instagram, and Youtube.

No comments:

Post a Comment