January 12, 2013

Web: Sanlorenzo New Web Site

Sanlorenzo one of the most famous and highly regarded by the connoisseurs Italian motor and super yacht builders updates its World wide web showroom. Sanlorenzo was founded 1958 by Giovanni Janetti in what has become since the eighties renowned as the Super Yacht building city Viareggio. From its founding till 1985 the company builds it's cruisers and yachts in wood. But in 1985 Sanlorenzo launches it 57 model produced up until 1993 which marks it's first fiberglass build, and a very successful one at that. Other models in the fiberglass soon follow from a hardtop 55, to the 70 launched in the end of the eighties, and the 80 in early ninties. The Sanlorenzo 80 will remain a flagship for a couple of years up until 1995 when the 100 is launched. In 1999 Sanlorenzo moves to a new yard further North of Viareggio located in Ameglia, at La Spezia. The new Ameglia yard is also ISO 14001 certified. 2005 marks a change of leadership at Sanlorenzo when the shipyard ownership is changed from Giovanni Janetti to Massimo Perotti. In the same year Sanlorenzo opens a new Viareggio production site which will be dedicated to the larger yachts. 2007 is an important year for Sanlorenzo with the launch of the new SD92 presenting the Semi Displacement line, and the 40 Alloy model. This last apart being the new Sanlorenzo flagship for the coming three years will receive three important awards from Showboats, and World Superyacht. In 2010 Sanlorenzo launches its new flagship the 46 Steel, which is also the first build in steel metal, and an alloy super structure. Today Sanlorenzo continues its custom approach and builds about twenty motor yachts a year. The current Sanlorenzo line up is divided in four lines SL, SD, Alloy, Exp, and Steel and offers fourteen models from 62 up to 150 feet of the 46 Steel, two of which are in project early building stage. The new Sanlorenzo website is available in five different languages from Italian, English, Spanish, Brazilian, and Chinese and takes you around with the following buttons; Sanlorenzo World, Market Trends, Boat Show and Events, Sanlorenzo in the World, Contacts, Media Area, Focus On, and Experienced Yachts.

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