The World famous Power Yacht Builder Pershing has updated it's website, brand communication and logo. The new web site richer in contents, features information of the past of the yacht builder but also more detailed information on the current model range with added videos and special detail tools. With the new site it has also been the time to update the new brand communication theme, focusing this time on "ideas" of the past which have made the builder where is today and those to come in the future. The idea communication is very fundamental for Pershing as it is ideas like it's first 45 model which had 3 cabins in 13 metres of sleek lines, the integrated windshield which nearly everyone has copied and last but most important the hardtop design of it's models which really changed the way sports cruiser and yachts are looking today. This time around also represents a very important step for the Pershing brand, as it presents its new logo now sharper and sleeker in it's contents to the previous one and has silver as the color for the fonts, representing Pershing yachts also known as the silver bullet.